Wicked Spider https://wickedspider.com Tue, 23 May 2017 18:19:19 +0000 en-GB hourly 1 https://wickedspider.com/wp-content/uploads/2016/08/cropped-Spider-Only-512px-32x32.jpg Wicked Spider https://wickedspider.com 32 32 How to rebrand your social media accounts and keep all your supporters https://wickedspider.com/rebrand-your-social-media/ https://wickedspider.com/rebrand-your-social-media/#respond Tue, 25 Apr 2017 06:05:26 +0000 https://wickedspider.com/?p=117189

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You will need to rebrand your social media accounts if you decide to rebrand your business. Find the help you will need in this article today

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Why rebrand your business

There are numerous reasons why you might decide to rebrand your business.

Here are a few:

  1. Your focus has changed – you are offering different products or services
  2. Your location has changed
  3. To stimulate growth
  4. To gain a competitive advantage
  5. To consoldiate several businesses
  6. Your existing name is too narrow
  7. Your existing name is too general
  8. Your business name is outdated
  9. You’ve got a name that’s now hindering growth
  10. Your business name is lost online
  11. People can’t remember, spell or pronounce your company’s name

Hands up of any of those apply? I am guilty of number 11. Originally my business was called “TcueWebs”, There is quite a logical reason behind that but when I was told “I can’t tell people about your business because I can’t say it” I realise it was time to change -fast.

And like you perhaps I was concerned that I would loose my supporters on Facebook and Twitter. But that wasn’t the case as the social media platforms will allow you to change your profile names. Facebook has a few provisos you will find but in essence don’t worry.

How to rebrand your business on social media

To help out here is a list of links that will give you the help you need to rebrand your social media accounts:

  1. Facebook – https://www.facebook.com/help/www/271607792873806
  2. Twitter – https://support.twitter.com/articles/14609
  3. Instagram – https://help.instagram.com/583107688369069
  4. Pinterest – https://help.pinterest.com/en/articles/edit-your-profile#Web
  5. Periscope –https://help.pscp.tv/customer/portal/articles/2387415-how-do-i-change-my-periscope-display-name-
  6. LinkedIn – https://www.linkedin.com/help/linkedin/answer/61172/changing-the-name-of-your-company-page-or-showcase-page?lang=en
  7. Snapchat –   https://support.snapchat.com/en-US/a/change-username
  8. MailChimp – http://kb.mailchimp.com/accounts/account-setup/how-to-set-account-defaults

I know MailChimp isn’t a social media platform but so many people use it I’ve included it here.

After you have changed your usernames/profile names don’t forget to also change:

  1. Any header images
  2. Any profile images
  3. Profile blurbs
  4. The link to your new website

Still thinking about rebranding your business?

Go ahead – you won’t look back – I haven’t.

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Housework for your Website https://wickedspider.com/website-housework/ https://wickedspider.com/website-housework/#respond Mon, 20 Mar 2017 07:04:28 +0000 https://wickedspider.com/?p=117098

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This article explains how to delete themes and plugins from WordPress. More importantly it explains why you should do this. Have a read.

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Is there anyone in the world who really likes housework? I sometimes see people claiming that they love getting out the hoover and giving the whole house a spring clean every week – but I don’t believe them – do you?

Where do all these WordPress themes and plugins come from?

Now onto the point of this article – tidying up your website. It’s as easy for your website to get untidy as it is for the dishes to pile up in the kitchen.

How many times have you experimented with plugins and themes on a WordPress website? Many people do install a few themes until they find one that they like.

I also understand why people install plugins trying to find something that does what they are looking for.

I certainly know, from reviewing many people’s websites, that after experimenting with many themes and plugins, people do not delete them ;-(

Website owners are their own worst enemy when it comes to cluttering up their website.

The second offenders who mess up websites are certain web hosting companies. You can imagine that over the almost 20 years of creating websites I have used quite a few hosting companies. And I have learned that not all WordPress installations are the same. Some hosting companies will bundle themes and plugins with their WordPress installation scripts. I never use these themes or plugins.

Why you need to remove unwanted themes and plugins from WordPress

If you are one of those rare people who like housework you would probably just want to delete the unused themes and plugins to keep things neat and tidy. But there are a couple of more serious reasons:

  1. The list of unused plugins and themes tends to grow as time goes on – like the dishes. This means that the files, and the entries in the database, are taking up unnecessary resources. If you don’t have a clear out, with time, your website may be slowed down – people don’t like slow websites.
  2. If you are not using any plugins or themes the chances are that you are not updating them either. This is where security holes can appear in the code. Plugin and theme developers do issue fixes in the constant battle against hackers. So plugins and themes that are not updated are a risk to your website and of course to your business.

How to delete themes and plugins from WordPress

This bit is relatively easy if you are comfortable using the WordPress dashboard:

Deleting themes:

  1. Login to your WordPress dashboard
  2. Click on APPEARANCE
  3. Click on THEMES
  4. Hover your mouse over the theme you need to delete and click on THEME DETAILS
  5. Click DELETE

WARNING!

If you are using a child theme, under NO circumstance should you delete the parent theme.

Deleting plugins:

  1. Login to your WordPress dashboard
  2. Click on PLUGINS
  3. Click on INSTALLED PLUGINS
  4. Find the plugin you want to delete and click DEACTIVATE (if it is activated of course)
  5. Click DELETE

That’s all that needs to be said about deleting themes and plugins from WordPress

Now I’m off to find the hoover. But if you need help with the website declutter give me a call – 07813 769719. Or send me an email.

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What is a permalink? https://wickedspider.com/what-is-a-permalink/ https://wickedspider.com/what-is-a-permalink/#respond Tue, 21 Feb 2017 08:00:08 +0000 https://wickedspider.com/?p=117048

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Your website permalinks are a bit of a mystery sometimes. Read this article to find out what you can do to make them better.

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What is a permalink and why you need to check them today!

Have you had a perm? Can you believe that I have? I’m won’t be sharing photos on Facebook though so don’t ask me to.

Well, if a permalink is nothing to do with dodgy hairstyles what is it? It is the link, or URL, to your pages or posts on your WordPress website. So this is a permalink https://wickedspider.com/10-most-important-things-after-installing-wordpress. This is a helpful permalink because the part after .com/ let’s people know what the blog post is about.

However the permalink could have been https://wickedspider.com/?p=146 (if you try and go to this permalink you will get an error as I just made it up to show you the difference) if I hadn’t changed a setting. This permalink isn’t very helpful is it? It’s not going to interest anyone. It’s not user friendly.

Check your Default Permalink Setting

Now it does depend on how you install WordPress but quite often the default option is like the ugly /?p=146 version. The number in this example refers to the 146th row in the wp_posts table for those that want to know – there will be a few like me who would. ?p=146 is known as the query string. Search engines can index these query strings of course but they, like your audience, prefer user friendly permalinks. Google says in their Search Engine Optimization Starter Guide:

“If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would”.

How to Change your Permalink Structure?

To change the permalink structure you login to your WordPress dashboard then go to Settings>Permalinks. The post name option is going to give you something like https://wickedspider.com/10-most-important-things-after-installing-wordpress. Remember it will be your domain name at the beginning…..so a generic example would be http://www.example.com/10-most-important-things-after-installing-wordpress.

What if your Permalinks are already Set to the Post ID?

In theory you can ironically change your permalink structure anytime you want. However, I wouldn’t recommend changing your structure very often as it can cause havoc with permalinks already in Google’s database. And think about the posts you have already shared on Facebook, Twitter etc…  People will get one of those 404 page not found error messages.

You may have been blogging on your website for some time though and have the uglier post ID as your permalink structure. You can setup some page redirects, known as 301s,  if you really need to change your permalink structure. There are recommendations that you do this as the benefits of having friendly permalinks outweigh the hassle of changing – but remember don’t keep changing the structure of your permalinks.

So as soon as you install WordPress check your permalinks and change them if needed. For most people the post name option will be the best.

I’ve heard a rumour that perms are back in……I think once is enough for me though.

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How long should my blog post be? https://wickedspider.com/how-long-should-my-blog-post-be/ https://wickedspider.com/how-long-should-my-blog-post-be/#comments Tue, 07 Feb 2017 08:40:25 +0000 https://wickedspider.com/?p=117035

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When I hand over a new website to a customer and show them how to write a blog post the question I am asked the most is how long should my blog posts be? I worry about that question myself every time I sit down to post on my own website – I’m thinking about it now of course. And there it is – the problem. I’m worried about how long this post should be, whereas I should be 100% focused on how to help people be more successful online. And if this blog post helps it doesn’t matter if it is 100 words long or 2000 words. There’s that quotation isn’t there that says something like “quality over quantity”.

Of course, you might be thinking that what I’ve just said is a cop out – an excuse for writing short posts. Well it really isn’t. As you will see later, the data does support the case for longer blog posts. But I support the argument that it is better to write a post that gives value than a blog post that is as long as War and Peace but is only full of hot air.

But first of all let me give you some broad guidelines to consider about how many words you should write in your next blog post.

P.s. I’m not going to look at the word count for this post until I’ve finished writing – do you think I can do that? See if you can resist the next time you blog.

Anyway, Joost de Valk is the person behind one of the most popular WordPress SEO plugins, Yoast SEO. This plugin has a handy feature that let’s you know, as you are writing, how you are doing with optimising your post for the search engines. This plugin recommends that your post should be at least 300 words. And many people hit that 300 word mark and take their hands off the keyboard.

On the other hand, Neil Patel, one of the most successful bloggers, entrepreneurs and an online marketing experts, declares, after looking at the effectiveness of various length blog posts, that if you write a post of 2000 plus words you will get many more people reading it than a post of only 300 words. Patel’s conclusion goes further and says that the longer posts will also get more response from your audience than shorter posts (“I’m not going to check the word count”).

Now I can feel your pain. You, like me if I’m honest, are thinking that there’s no way you can write posts every week that are over 2000 words long. Well, I suspect that for most small businesses that would be a challenge – I like challenges though, do you?

If you know me at all you will know that I like facts. And for that reason I am thinking that there must be some value in producing (or paying a copywriter) evergreen content. I can think of many topics that I can write about that will be relevant in 6 months, 12 months or even 5 years time. So in these cases, writing a blog post that is closer to 2000 words that 300 words would give value to your audience and bring a return in your investment when your blog audience grows naturally online (“I’m still not going to check the word count”).

So what is the best strategy then? I would suggest that you write a collection of longer posts that are centred on your core services or products. Of course, longer doesn’t mean that you pad out the sentences until that word count reaches 2000. There is absolutely no point doing that because Google’s algorithm is sophisticated enough to spot waffle. And of course, your readers will know that you are rambling on too. Whether you sit down for a week and write all of your evergreen content or spread the writing over a longer period is up to you. You can write these longer posts in a batch and schedule them to be published weekly if you want.

So, does size matter? The data suggests that it does. In practice though you need a strategy for developing your evergreen content that you write once, and other than sharing on social media, you shouldn’t have to visit again for awhile. And then, intersperse these longer posts, with shorter posts that still help your readers.

So to answer the question – “how long should my blog post be” I would say it’s better to write something that is interesting and of value and about 500 words, rather than the alternative of writing nothing because you can’t face that 2000 word horizon.

However,  I’ve now added a list in my blog planning tool called “Evergreen Content” – 2000 plus word blog posts that stand the test of time. Perhaps that is something you can think about too when you have a moment.

Can I look at the word count now please?

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Wicked Words – Listicle https://wickedspider.com/listicle/ https://wickedspider.com/listicle/#respond Thu, 15 Dec 2016 20:10:49 +0000 https://wickedspider.com/?p=116870

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Wicked Words - What is a listicle?

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Take the top spot with video marketing https://wickedspider.com/take-the-top-spot-with-video-marketing/ https://wickedspider.com/take-the-top-spot-with-video-marketing/#comments Mon, 05 Dec 2016 09:04:03 +0000 https://wickedspider.com/?p=116791

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Even you can use videos in your marketing strategy. Find out today how you can get started and why video marketing is so effective.

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VIdeo marketing, in its many forms, is the next best thing to being in the room with your intended audience. And since you can’t be everywhere at once then using videos as part of your online marketing toolbox is going to help you get your message across more effectively to more people.

Here are 10 reasons why video marketing is worth considering as part of your digital marketing:

  1. Video builds trust
    • When people see and or hear you they are reassured that you actually exist
  2. Video creates awareness
    • With a video you can let your audience know about your values, about what makes you tick and what your brand stands for
  3. Google loves video
    • Videos keeps people longer on your website and social media accounts and this send positive signals to Google
  4. Videos are easy to view for mobile users
    • Videos viewed on smartphones has increased by 400% at the time of writing
  5. Videos can show much more in a shorter time than just words alone
    • You can explain all about your services or products in a video
  6. Videos can be entertaining
    • If people don’t feel like they are being sold to they are more likely to warm to what you have to offer
  7. Entertaining and helpful videos encourage sharing
    • More sharing equates to more people seeing what you have to offer
  8. Videos tell stories and shares emotions
    • Buyers are triggered by emotions.By using a video you can move your audience from one emotive state to another
  9. Videos improve your SEO
    • Using an optimised video on an optimised web page will increase the chance of that website page appearing on the first page of Google
  10. Video increases customer conversions
    • Videos convert more prospects into buyers that text or images

The good news is that your videos do not have to be perfect. Just have a look on YouTube to see that there are brands out there using less than perfect videos that have thousands of subscribers.

7 Types of video marketing that you can use

Explainer Videos

These are short videos used to explain a product or service you offer. For instance, you may be a yoga teacher and use an explainer video to give your potential audience a glimpse of how and where yoga started and how it can help them.

Educational Videos

These types of videos can be used to show people how to do something. For example, if you you are counsellor or psychologist your educational video may be a 2 minute breathing exercise.

Product Videos

Product videos are very effective in showing and convincing your audience that they really want your product. Imagine you are a painter or perhaps a textile artist; your product videos would be really effective if they showed off your creation in the home setting. Let people see what your work will look like in their home.

Testimonials Videos

Testimonial videos are really easy to do and of course effective. There can be nothing better than a 30 second video of one of your customers to build credibility and trust. If you are a business coach why not ask for testimonials at the end of a session that you then use online.

Demonstration/Instructional Videos

I went to the Wolverhampton Women’s Business Forum networking event recently and they had 2 demos: the first was from Flower Power, a florist in Wolverhampton and the second was from the Cake Maker in Sandwell. These types of demonstrations are used by many successful businesses and they will continue to be used because of how effective they are as a marketing tool. Again they show that you can actually do what you say you can.

FAQ Videos

FAQ videos are great to send to someone when they are close to making a decision to buy your service or product. They can allay any last minute questions and fears for instance. If you are a business coach one of your FAQs may cover offering a money back guarantee or perhaps an answer about payment options. Many people find it hard to ask questions about money and payments so you could cover those in your FAQ video.

Live Videos

Sam Warner of Get your Message Across introduced me to Facebook Live last week. Twitter has Periscope. I did my first Facebook Live last week at the Wolverhampton Business Forum networking event. I didn’t even have to show my face on the video to get more comments than many image or text only posts. I will be experimenting with Facebook Live again as I can see many marketing uses for it.

You don’t need to spend anything to get going with some of these types of video marketing if you have a smartphone. But if after you have made a few videos you decide that you want to use them regularly for marketing then for under £200 you would be able to setup a mini studio in your usual workspace for videos where people are involved.

You can see now I hope why video marketing is so effective, and really not that hard to get into. Choose 1 type of video and see what you can do.

Why not create a presentation in PowerPoint and save it as an MP4 – Hey Presto! You have made your first video.It can be as easy as some photos of your work or some text-based testimonials. Remember it doesn’t have to be perfect.

How to save your presentation as a video

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Clear the Land – weeding for your website https://wickedspider.com/clear-the-land/ https://wickedspider.com/clear-the-land/#respond Tue, 15 Nov 2016 08:36:42 +0000 https://wickedspider.com/?p=116749

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Is your website doing well? Is it time to have a rethink? Get a few ideas about what you need to think about before diving into creating the content.

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Website Planning

“Remove an inferior or unwanted component”

In a previous post I held up my hands to not being a great gardener. The truth is actually that I haven’t seriously tried – perhaps I will when I retire. But what I do know is that you can’t create a lovely garden if you start planting things in a bed full of weeds or in an edge full of leftover concrete from an old building project. I should really post a photograph here of my garden at the moment to show you the weeds, but I don’t think I will to preserve my dignity. I do know that it’s a waste of money buying plants for my garden as it is until the weeds are cleared.

Like anything else you want to plan out, it is a good idea to do some “weeding” on your website. You may have some content on your website that was appropriate when you started your business but it isn’t now; you may have some content that with hindsight you know wasn’t that good and you can do better; you may have something on your website that isn’t actually technically working; your website may be old fashioned; and you may have to just make some space in your diary and in your head to develop your next steps online.Woman Digging Wicked Spider Tosca Lahiri

It’s probably a good idea to take an inventory of the content on your website, especially if you have a blog or news section. A related exercise would be to note down how you are doing on any social media networks like Facebook and Twitter. And of course, make a list of those things you know are not working properly or don’t look right.

So take a moment now perhaps, look at your website and ask yourself is it working well for your business. And if you think your website marketing could be better is it time to clear the land, to do some weeding. Starting again with a website is sometimes the best way to go to implement the new things you have learned about online marketing. And many people I meet say that their website doesn’t reflect their business anymore. So is it time to do some weeding and clear the land?

You know where I am if you need any help with reviewing your existing website for “weeds” and planning a new one for abundant growth.

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What are Long Tail Keywords? https://wickedspider.com/long-tail-keywords/ https://wickedspider.com/long-tail-keywords/#comments Wed, 02 Nov 2016 07:43:38 +0000 https://wickedspider.com/?p=116728

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Find out today what long tail keywords are and how you can use them successfully on your website or blog. Great for SEO and more.

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Long tail keywords don’t have to be a mystery.

What is a keyword?

In the world of websites and search engine optimisation a keyword is a particular word or phrase that describes what a particular website page or blog post is all about. So, for example in my post “How I Choose WordPress Plugins & Why you Can’t Live without Them”  the keyword is “WordPress plugins”. That is probably one of the easier examples but hopefully it makes sense. Another example is the post called The 10 Most Important Things You Must Do After Installing WordPress. In this post the keyword phrase is “Installing WordPress”.

Why is it hard to find a good keyword?

So it does look quite easy then to choose your keyword phrases doesn’t it? Sorry to put a spanner in the works but as they say things are never that easy. If you read my post 5 Steps to Finding Powerful Keywords you will see that one of your biggest challenges in selecting keyword phrases will be all the other websites competing for the same keyword. You have to decide if you have the resources at hand to beat these other organisations.

Long tail keywords to the rescue……

What are long tail keywords?

A keyword probably consists of 1 or 2 words. However, a long tail keyword is around a 3 to 4 word phrase.

A long tail keyword phrase is very specific to what you are writing about. Let’s take an example: you are selling cat food. You might then think you should use “cat food” as your keyword. I am not saying that would be wrong. However, there is something special your cat food – it is vegan cat food (that does exist as I found out at the weekend when I went to a local vegan festival with a vegetarian friend). You will probably be more successful online if used “vegan cat food” as your keyword. then.

Why are long tail keywords important?

So a long tail keyword is more closely aligned to your particular product or service and is more focused on your speciality and your customers. And it will be easier to rank higher in Google for the longer phrase. “Cat food” is very general and when I look on Google there are lots of big businesses selling that. When I search for “vegan cat food” the results are more appropriate to what I am looking for and I can see that I can compete successfully for a high ranking page on Google.

How can you find long tail keywords?

The good news is that you don’t have to spend any money, if you don’t want to, to find long tail keywords to use on your website and blog.

The easiest way to find long tail keywords is to start typing your topic in Google and see what it suggests. I need someone to come and clean the oven ( I don’t “need” that you understand – I just want that particular job done for me :-). So I start typing in Google and this is what I see:

Oven cleaning

So if I cleaned ovens as a profession a couple of long tail keywords phrases are “oven cleaning services” and oven cleaning company”. There is another tool I use called Keyword Tool that gives me lots of other ideas for long tail keywords. And you can use Google’s Keyword Planner too. Other suggestions coming up in the Keyword Tool are “cleaning an oven”, “oven cleaning offers, and “oven cleaning forum” (I think I need to visit that one).

Please remember that although Google, keywords, long tail keywords and SEO are very important to having a successful business I always recommend that they are just part of a bigger integrated marketing plan.

But long tail keywords are a great opportunity to be more prominent online so don’t miss out.

ps. Feb 19th 2017 – I need to update this post already – see how fast things change.

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Take your Website into the Garden https://wickedspider.com/website-gardening/ https://wickedspider.com/website-gardening/#respond Wed, 26 Oct 2016 06:30:23 +0000 https://wickedspider.com/?p=116710

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Website planning is vital if you hope to create success online and grow your business. Read this post today to understand why #gamechanger

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Website Planning

This is a series of articles about reviewing, planning and developing an outstanding website that more than easily pays its way in what it does for your business.

A few weeks ago the sun was shining and there was still a little bit of warmth left so I decided to relocate from my grey desk into the garden to work on re-planning my own website. It’s good to look at what you have already on your website, what you would like to have and how you are going to develop it further to support your business.

The following thoughts apply if you’re sitting down website planning for a new business or project, or like many people you are planning a new website after perhaps a couple of years trading.

Clear the Land

“Remove an inferior or unwanted component”

I will admit that I’m not a great gardener. But I do know quite a few people who have those green fingers. And watching them at work and seeing the odd gardening program I know that to have a beautiful garden, with an abundance of blooming flowers or baskets of scrumptious fruit you have to make sure the land is free of weeds and anything else that hinders growth.

So the first thing to do then when planning a new website is to perform an audit of any existing website and see what stays and what just has to go. I’m talking about the content, about how the website looks and any parts of your website that are not even working. More details to follow.

Cultivation

“Cultivation is about preparing the land for growth”

As I said previously I’ve never been a big gardener but I do remember going with my mum to a local farm to collect manure. I think it was from horses. I also remember mum having several compost heaps in the garden and having to remember to put the suitable leftovers in the compost bins.

The purpose of collecting all this foul smelling matter and using it in the garden is because it has everything needed for growing beautiful, flourishing plants.

The second aspect of planning for a successful website is to prepare the foundations well for online growth. I will be writing more about this in a new post but it involves having sound business foundations, knowing what your business is about and clearly knowing what you do and who you do it for. Watch out for more details on preparing for online growth.

Plant the Seeds

“Put (a seed, bulb, or plant) in the ground so that it can grow”

If you have your own website planning session in the garden see it as an opportunity to do something now that will develop more in the future.

I see a website as a vehicle for getting your message in front of your audience. It isn’t just about what you do, but it is also about who you are and what you value.

With time the volume of the message increases and more of the right people hear it. This will only happen with proper planning, care and attention. And if you plant these seeds in people’s minds from the start, today, you are on your way to world domination 🙂

I will write in another post with more details about what you need to consider when planning your website so that more of the right people hear your message clearly.

Germination

“The process by which a plant grows from a seed”

I remember several attempts at growing plants from seeds. The cress on the window sill was a success but the sweet peas in the airing cupboard weren’t. I didn’t even get any sprouts from the sweet pea seeds (I think it was sweet peas – sorry if they don’t grow from seeds).

If I am honest the reason I didn’t have any sweet peas was purely down to the fact that I didn’t know what I was doing and I didn’t ask anyone.

I do understand why people build their own websites. But there comes a point where help is needed – with the technical aspects, with the content and with the marketing strategies too. It is probably the same with many aspects of developing a successful business – you will sometimes need professional help with certain aspects.

Sweet Peas

If only I had asked someone how to grow sweet peas my house would be full of colour and that delicate fragrance every year round.

Pruning

“Reduce the extent of (something) by removing superfluous or unwanted parts”

I inherited an old rose garden once. And because I haven’t cultivated my green fingers I asked a friend for help. I remember she came down and started cutting back my rose trees. They had climbed all over the place. By the time summer came around though it was a pleasure to drink tea in the garden.

Websites need the same kind of pruning. This is often referred to website maintenance and is something that needs to be thought about from the off because it takes time and experience. I have a new page about website maintenance coming soon.

Self Pollination

“The pollination of a flower by pollen from the same flower or from another flower on the same plant”

I’ve just looked self pollination up on Google and it is a bit complicated if you look into too much detail. But it is the metaphor for your website that I like here of course.

You only need one of your website pages or blog posts to reach a great audience for it to increase the exposure for the rest of the content on your website. To mix metaphors, the snowball effect comes to mind here too.

Publish that great page that one person is waiting for and they will spread the news about what you do and how well you do it.

Organic Growth

“Strengthening your business by using its own energy and resources”

I have to confess that I listen to The Archers. In this radio soap opera there’s a family that run an organic farm. The principal with organic farming is that you only use natural elements to encourage plants to grow. So for example, going back to my mum’s compost – she used naturally produced matter from the horses, and cows I think too, to grow the courgettes and aubergine we ate one summer – perhaps I won’t think about that too much.

Your website, if well planned, developed, designed and maintained, will generate it’s own energy that positively influences other aspects of your business.

For example, the content on this website is created from the resources I have generated. This content creates a positive influence when I attend networking events. And of course the content I create on this website helps establish me as an expert in my field and someone who knows what she is talking about.

Organic growth deserves a post of its own I think to do it justice and that is now on my list to write.

I would suggest that you think about your own website or blog and take it for a journey around this gardening metaphor sometime. Let me know what you think about the ideas here and how you might apply them to your business. My contact details are below.

Happy gardening!

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Uploading Documents in WordPress https://wickedspider.com/uploading-documents/ https://wickedspider.com/uploading-documents/#respond Sun, 16 Oct 2016 21:19:15 +0000 https://wickedspider.com/?p=116693

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In this short guide I will explain how to upload documents in WordPress and I will give you a set of free button images for your own website

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Uploading Documents in WordPress

Uploading documents in WordPress can sometimes be a bit tricky, especially if it isn’t something you do often. In this short guide I will explain how to handle this situation so you can share your work with your website visitors. And I will also give you set of free button image files to make things easier. This set of images does includes a “download” image. And if you have some image editing software I have included a version where you can change the colours to match your website.

Setting the scene

There are two common scenarios where you would want to upload a document, other than an image file, on your website:

Scenario A

  1. You have written your blog post or new web page
  2. You want to let your audience download a supporting document
  3. You are faced with one of two problems
    1. You try converting your file to a jpg or png but the text isn’t that readable on smartphones
    2. Your web host or the website itself doesn’t support the type of file you are trying to use

Scenario B

  1. You have written an ebook or similar
  2. You have two options
    1. You want to give the ebook away in return for a visitor’s email address
    2. You want to sell the ebook

So where do you go from here?

The answer is the portable document format, or the PDF. Microsoft Office will give you the option to save a Word or Excel document as a PDF in the ‘save as’ drop down. This example is from Office 365:

Save as PDF

If you have an image file (jpg or png) that you need to convert to a PDF to make it easier to view on all sorts of devices you can use online version tools such as the imaginatively named  Convert JPG to PDF or PNG to PDF. I had a customer who needed to do this for an beautiful and helpful infographic she had created. She had originally uploaded an image file which wasn’t readable. The PDF was.

What do you do with the PDF now?

Go to your media library and upload your PDF. Once you have done that copy the URL for the PDF file. I sometimes paste it into a Word file for safe keeping while I then head over to the post or page I want to use the file in.

How to add the PDF to your post or page?

You have a couple of options here. The easiest is to just add a text link that when clicked opens the PDF.

The second, more visually engaging option is to use a download image that when clicked opens the PDF.

Uploading Documents PDF

So you would upload your image first into the post or page and then paste the URL for your PDF in the “Link to” option under the image settings.

Remember to keep the PDF file as small as possible so that the user isn’t left waiting too long for the file to open. Ideally your PDF should be saved for web use as opposed to print use.

That is all there is to uploading documents onto your website

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