How much does a website cost?
Explaining how much a website should cost is arguably one of the most difficult things to explain. As a business owner, you want to save money where you can. Understandably, it’s easy to think that you can save a bunch of money up front by taking a shortcut and using a website builder, or a prebuilt theme, to build your business site. But in almost every case you’re going to be doing your business a great disservice and sacrificing sales and customer satisfaction by going down this route.
Let’s dive in for some more detail and clear up the confusion about what factors you need to consider when looking for a website designer.
How much should your website cost?
The price depends on the uniqueness of the design and the experience of the website designer.
The price of a website depends on the complexity and what integrations are required. For instance, it is common for my websites to integrate with MailChimp to generate and store leads.
I never start a consultation with the question “how many pages do you want?” I start with “what do you want to achieve?”. The answer to that question leads to considering the content on the site. Therefore, the price of a website depends on the quality of the content on it – the content is a major influence in differentiating one website from another.
The price depends on the ability of the web designer to understand and translate your vision online.
The level of advice and support offered during and after the development of a new website also affects the price of a new website.
Why do some people think a website should be cheap?
In a world where you’re being bombarded by advertisements for free websites from places like Wix, Weebly and Squarespace or getting offers from GoDaddy to use their free website builder, it’s easy to believe that it’s crazy to make a considerable investment on a custom website design. You think you can just do it yourself for free and it’ll be good enough.
Here’s a pro tip – it won’t be.
That’s not just me being biased. I’ve lost count of the number of times people come to me asking for help after trying to do it themselves.
There are a lot of reasons why you don’t want to choose a free website builder or a pre-built theme for your website, let’s cover the biggest offenders first:
Free website builders will give you some pretty basic drag and drop functions, but 99 times out of 100 will limit you from creating a website that is designed from the top down to convert customers into your sales funnel. Instead of being able to perfectly direct your customers where you want them to go, you’ll be limited to whatever options the free website builder gives you, and you’ll convert fewer customers because of it.
If you choose a pre-built theme, or a drag and drop website builder, your only option is going to be to rely on them for support. More often than not you’re going to find yourself digging through mind-numbing tutorials or waiting on hold to speak to someone you can’t understand anyway. Opting for a custom built web design instead will allow you a direct one on one support connection so you can focus on your business instead.
It Just Won’t Happen
This is probably the biggest offender on the list, when you think about it, you know it’s true. As a business owner you have a lot of responsibilities, and perfecting your website and customer experience is often pushed to the bottom of the pile as you tend to bigger fires. Your attention is better spent focusing on big picture items, figuring out the logistics of how to operate your business on a day to day basis, and not spending 6 hours figuring out how to use a drag and drop website builder to just get your logo to line up correctly.
Why You Should Pay For A High-Quality Web Design?
Here’s the thing a lot of business owners tend to overlook when thinking about how much they should be spending on a website. Your website IS your business, so if you invest in it, it will return the favour.
If you were operating a bricks and mortar store on the High Street, you probably wouldn’t think twice about spending a few thousand pounds on product displays, flooring, paint, and lighting to really show off your products and entice customers to come in and spend money. So why should it be any different just because your business is on the web?
Your website is your virtual showroom, available to customers twenty-four hours a day, seven days a week. It isn’t going to give you the opportunity to explain things to them in person, so it needs to be well laid out, easy to understand, and designed specifically to convert visitors into customers. You can have the greatest product in the world, the best business in the world, but if people can’t figure out how to get in touch with you or buy your product or service, it’s not worth a thing.
So what will a website cost?
So there are a lot of factors that will affect what you should expect to pay for a custom website design. An important consideration is that your idea of ‘simple’ doesn’t always translate into simple when it comes to achieving that on a website. In fact, quite often what looks simple has in fact been difficult to achieve behind the scenes.
When you shop around for prices you may be caught you off guard at first by some of the prices. But once you understand that it’s an investment in the success of your business, you’ll realise that you are going to get what you pay for. And don’t forget to remember to check out the web designer’s testimonials too – that always helps in choosing a good web designer.
To get a more concrete idea of what your website will cost your best option is to contact me and I will be more than happy to talk you through the options. If we are a good fit, I will provide a firm price so that you know exactly how much to budget for, with no hidden extras.