Plan for a Successful Website – Cornerstone SEO 12 July 2023

12 July 2023


Learn how to build a successful search engine optimization (SEO) strategy for your business.
Understand how to plan a website to increase organic visibility and get more enquiries.

It’s SEO but not as you know it!

Our comprehensive “live” virtual course will take you through every step of planning your SEO strategy that is optimised for business growth.

You’ll learn how to get the strategic foundations in place and plan for the optimal user experience – learning how to keep your website visitors happy is more than half the battle.

By the end of the course, you will have all the knowledge needed to plan for a successful website that will greatly increase your online visibility and grow your business.

 Here’s what some of our past students have to say:

“The most important benefit I’ve received by working together with Tosca has been the lasting understanding and appreciation of SEO that I now use regularly. Her words of wisdom influence how I manage our SEO, and as a result my projects and marketing activities are benefiting. Thanks to Tosca my confidence in dealing with our SEO services has greatly increased and I know now what I am doing. She has a wealth of knowledge about businesses using the internet and had a generous approach to sharing it with me. Her services are well worth the investment.” Marie Hill


“Tosca has a very clear process to her training, explaining things in a way that is easy for a non-techie to understand, dealing with questions in a helpful way. Well worth the investment” – Lindsay Milner.

Don’t miss this opportunity to plan a website that truly represents your business and drives results.

Enrol in our “Plan for a Successful Website” course today!


In stock

Event Details

Date: 12 July 2023

Start time: 10:00 BST

End time: 13:30 BST

Venue: Zoom

Email: [email protected]


Course Syllabus

On this SEO course you will learn how to strategically plan your website to increase organic visibility.

Cornerstone SEO is the reference point for all other aspects of your website and is essential for success.

Cornerstone SEO is essential work that needs to happen BEFORE any work is done researching specific keywords.

Learn from an industry expert, Tosca Lahiri, what you can do to get your business seen online by more potential customers.

This SEO Course covers the following topics:

Introduction to SEO

  • What is SEO?
  • SEO ranking factors


  • Goals for the business and how the website will help achieve this
  • Demographics
  • Your value proposition
  • Market analysis
  • Revenue model
  • Operational plan
  • Financial plan
  • Implementation plan

Planning the optimal user experience

  • Structure
  • Usability
  • Speed awareness
  • Vital design considerations
  • Important technical considerations

Planning the web pages

  • What pages do the search engines expect?
  • What pages will your prospects want?
  • How to plan the perfect home page

Planning the blog posts

  • What topics should you cover in your blog
  • How to optimise the posts to boost the visibility of your  core web pages

SEO Strategy Plan

  • Complete a draft Cornerstone SEO Strategy Plan

Who is this SEO Course for?

  • Business owners who want enquiries from their website
  • Marketing managers who want to understand what their outsourced SEO company are doing

What’s Included on this SEO Course?

  • SEO Strategy Plan Template
  • Copy of the Course Slides
  • List of Free or inexpensive SEO tools used by your trainer
  • 30 minutes Zoom meeting with Tosca Lahiri to answer any specific questions you have after attended the course



Refund Policy

We only give refunds if we have to cancel the course.

Terms & Conditions
Please be aware that we will not offer refunds or transfers on any course booking. We will allow you to change the name of the person attend with 24 hours notice.

If you can’t attend on the date you booked we can give you a 75% discount off a new ticket for the next running of the specific course, if there is one available on our website.

Any change of booking request must be made by telephoning us – email requests will not be accepted.