How to rebrand your social media accounts and keep all your supporters

Why rebrand your business

There are numerous reasons why you might decide to rebrand your business.

Here are a few:

1. Your focus has changed – you are offering different products or services
2. Your location has changed
3. To stimulate growth
4. To gain a competitive advantage
5. To consolidate several businesses
6. Your existing name is too narrow
7. Your existing name is too general
8. Your business name is outdated
9. You’ve got a name that’s now hindering growth
10. Your business name is lost online
11. People can’t remember, spell or pronounce your company’s name

Hands up of any of those apply? I am guilty of number 11. Originally my business was called “TcueWebs”, There is quite a logical reason behind that but when I was told “I can’t tell people about your business because I can’t say it” I realised it was time to change -fast.

And like you perhaps I was concerned that I would loose my supporters on Facebook and Twitter. But that wasn’t the case as the social media platforms will allow you to change your profile names. Facebook has a few provisos you will find but in essence don’t worry.

How to rebrand your business on social media

To help out here is a list of links that will give you the help you need to rebrand your social media accounts:

1. Facebook – https://www.facebook.com/help/www/271607792873806
2. Twitter – https://support.twitter.com/articles/14609
3. Instagram – https://help.instagram.com/583107688369069
4. Pinterest – https://help.pinterest.com/en/articles/edit-your-profile#Web
5. Periscope –https://help.pscp.tv/customer/portal/articles/2387415-how-do-i-change-my-periscope-display-name-
6. LinkedIn – https://www.linkedin.com/help/linkedin/answer/61172/changing-the-name-of-your-company-page-or-showcase-page?lang=en
7. Snapchat –   https://support.snapchat.com/en-US/a/change-username
8. MailChimp – http://kb.mailchimp.com/accounts/account-setup/how-to-set-account-defaults

I know MailChimp isn’t a social media platform but so many people use it I’ve included it here.

After you have changed your usernames/profile names don’t forget to also change:

1. Any header images
2. Any profile images
3. Profile blurbs
4. The link to your new website

Still thinking about rebranding your business?

Go ahead – you won’t look back – I haven’t.