How to rebrand your social media accounts and keep all your supporters

Why rebrand your business

There are numerous reasons why you might decide to rebrand your business.

Here are a few:

1. Your focus has changed – you are offering different products or services
2. Your location has changed
3. To stimulate growth
4. To gain a competitive advantage
5. To consolidate several businesses
6. Your existing name is too narrow
7. Your existing name is too general
8. Your business name is outdated
9. You’ve got a name that’s now hindering growth
10. Your business name is lost online
11. People can’t remember, spell or pronounce your company’s name

Hands up of any of those apply? I am guilty of number 11. Originally my business was called “TcueWebs”, There is quite a logical reason behind that but when I was told “I can’t tell people about your business because I can’t say it” I realised it was time to change -fast.

And like you perhaps I was concerned that I would loose my supporters on Facebook and Twitter. But that wasn’t the case as the social media platforms will allow you to change your profile names. Facebook has a few provisos you will find but in essence don’t worry.

How to rebrand your business on social media

To help out here is a list of links that will give you the help you need to rebrand your social media accounts:

1. Facebook – https://www.facebook.com/help/www/271607792873806
2. Twitter – https://help.x.com/en/managing-your-account/change-x-handle
3. Instagram – https://help.instagram.com/583107688369069
4. Pinterest – https://help.pinterest.com/en-gb/article/edit-your-profile
5. LinkedIn –https://www.linkedin.com/help/linkedin/answer/a1338854/changing-how-your-name-appears-on-your-profile
6. Snapchat –   https://help.snapchat.com/hc/en-gb/articles/7012316571540-How-do-I-change-my-Display-Name-on-Snapchat
7. MailChimp – https://mailchimp.com/help/view-or-change-account-contact-information/#:~:text=Log%20in%20to%20your%20Mailchimp,Audiences%20in%20this%20account%20sections.

I know MailChimp isn’t a social media platform but so many people use it I’ve included it here.

After you have changed your usernames/profile names don’t forget to also change:

1. Any header images
2. Any profile images
3. Profile blurbs
4. The link to your new website

Still thinking about rebranding your business?

Go ahead – you won’t look back – I haven’t.