Like most things in life there isn’t a perfect answer to the question about what website pages you need.
What follows is a starting point if you are reviewing an existing site or planning a new one.
I have divided the type of pages into standard, legal and sales & marketing pages.
A good start for most businesses would be the following pages:
You could have the details of your services/products on a single page.
However, evidence shows that having a dedicated page about a particular service or product is more effective.
That set of 10 pages is a good foundation for a successful website.
And then you can add new pages as and when needed.
You will also need some or all of the following legal website pages:
As well as a selection of standard web pages and the required legal pages a website also needs some sales and marketing pages. It might be that your business wouldn’t typically sell from a website but I do ask that you at least consider it.
Most websites need some marketing pages though to boost the number of people that get to see the site.
Here is a brief introduction to a particular type of marketing page and a sales page.
In digital marketing, a landing page, sometimes known as a lead capture page, is a standalone page solely used as part of a marketing campaign. It is the page that a person “lands” on after clicking a link elsewhere on the internet.
Typically you will be offering a person who lands on this page something in exchange for their contact details. This could be an e-book, gift voucher, free sample, free review or a free course – the list is endless.
A landing page only has one focus. And for that reason it is common to hide the navigation menu from the top and footer area from these types of pages.
Landing pages can get a bit difficult to define sometimes are they are known by many other terms.
A sales page though is much more straightforward.
A sales page is another standalone page with the only aim of selling a single product. The purpose of a sales page is to convert a viewer into a customer.
So to recap:
On a business website you need a selection from the standard pages, some of the legal pages, at least one marketing page and possibly a sales page (multiple pages if you are running an online shop or sell a lot of services/products online).