When someone needs a new roof, they’re not just browsing—they’re ready to act. Whether it’s a homeowner dealing with a leak or a commercial property manager planning a full replacement, they want help now. And the keywords they use reflect that urgency.
I’ve compiled a list of the top 50 keyword phrases that real customers—residential and commercial—use when they’re ready to hire a roofing company.
These aren’t broad or generic terms. They’re high-intent phrases that lead to actual enquiries.
If you run a roofing business, this list will help you:
You can use these keywords across:
These are the same phrases I use to get roofers on page one of Google in 90 days—for keywords that bring real results.
Use them consistently and you’ll attract the kind of leads that turn into real jobs.
Let’s get into the keywords.
These aren’t just roofing keywords—they’re the ones people use when they’re ready to buy.
Every phrase on this list is tied to real intent. No fluff. No guesswork. Just the exact search terms that turn into phone calls, quotes, and booked jobs.
If you’re serious about growing your roofing business, these are the keywords to focus on. Use them across your website, Google profile, social media, ads, and AI tools.
The more places you show up with the right words, the faster the right customers will find you.
Start using them—and start getting results.
