The Website Inspector - Website Audits


Find out why your website is not delivering the customers or sales that your business deserves and what you can do about it

How The Website Inspector helped Carvers double their online sales

Carvers decided to use a website consultant who had the technical knowledge to assess our website from all angles and tell us what we needed to do to increase sales and enquiries via the website. Tosca conducted this review for us and suggested several online initiatives which we engaged with her to follow through. Our investment in Tosca’s services has turned into a significant return on the investment we have made in her services, with our online sales via the website doubling in the last 24 months. We are continuing to work with Tosca and anticipate doubling our sales again in the next few months.

Henry Carver

Owner/MD, Carvers Building Supplies

Who are Carvers?

Carvers Building Supplies are a family run business in Wolverhampton that has been trading successfully since 1896. With staff numbers approaching 250 and a turnover of around £30 million, Carvers supply a wide range of building products both for the trade and DIY markets

What challenges did Carvers face?

The MD acknowledged that the number of sales and enquiries coming from the website could be improved and that the business didn’t have the knowledge required internally.

Although Carvers had access to the data from Google Analytics they naturally didn’t have the technical know-how to translate the information into actionable steps to increase sales.

Why did Carvers call for The Website Inspector?

Carvers do have a dedicated IT department but they don’t have a website expert on board. Carvers needed someone who could both understand what the web developers, at the time, were saying and someone who could interpret the web analytics.

Carvers are a very successful business, and a lot of that success is based on taking a very practical approach to business development. The Website Inspector has a similar mindset and focuses on what can be done to increase revenue, leads and calls.

The Website Inspector has over 20 years website programming experience since graduating from the University of Birmingham with a Masters in Computer Science. Coupled with a proven visual flair, The Website Inspector is the go-to person for a no-nonsense approach to website designing for profit.


What did The Website Inspector do?

Have you heard of Dave Brailsford’s “Theory of Marginal Gains”?  Brailsford was the coach who transformed the British cycling team from “OK” to “amazing”. As well as looking at the traditional aspects of coaching a cycling team, Brailsford took a more holistic approach. So instead of just looking at physical fitness and strategy, he looked at how to improve everything from the psychological aspects of racing to the what hand gel the team used.

The Website Inspector firmly believes in the aggregation of marginal gains. This is all about implementing small incremental improvements in any process that add up to a significant improvement to the outcomes.

The Website Inspector performed a comprehensive website audit on the Carvers website and coupled that with a review of the data in their Google Analytics account. This audit highlighted what was working and what needed working on. The list of actions covered many pages and addressed everything that makes a website successful.


What were the results?

Online sales doubled – it’s as straightforward as that. Of course, following through on the recommendations took a commitment from Carvers, which they willingly attended to. Now, as well as the significant increase in revenue there has been a considerable improvement in the web related internal systems and digital marketing efforts.

Do you want to double your online sales or enquiries?


Comprehensive Website Audit £499.00

I will look at every significant page on your website looking for all the marginal gains that when addressed will result in significant improvements in the performance of your website.

Up to 45 Minutes consultation by Skype/Zoom/telephone to understand the problems you are facing.

Your website will be scored in each of these vital areas:

  1. How easy is it for people to come across your website?
  2. How easy is it for people to find what they are looking for on your website?
  3. How well do you encourage people to get in touch with you?
  4. How well designed and built is your website?
  5. How well marketed is your website?
  6. How popular is your website?
  7. How well is the SEO performing on the website?

You will get a clear, concise and prioritised list of recommendations to take away and action.

This will NOT be a wishy-washy list of recommendations.

It WILL be a very practical list of actions delivered in person and explained in as much detail as you need.

If you follow the recommendations, you will be well on your way to doubling your online sales or enquiries.

Quick Start Website Audit £99.00

A 60 minutes consultation to understand the problems you have with your website.

During the call, we will look at your business and your customers, review your website and I will provide you with practical steps to attract more sales or enquires.

We will look at hands-on ways you can increase your online sales or get more enquires.

These will include:

  1. SEO
  2. Content
  3. Technical code
  4. Ease of use
  5. Social signals
  6. Lead generation

At the end of the call, you will know what to do to:

  1. Increase the targeted organic traffic to your website
  2. Improve the conversion rates
  3. Improve the revenue


This is your chance to spend one hour with The Website Inspector and double your online sales or enquiries.

Book a Website Audit

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