SEO Services and Website Designer
Integrated Marketing

SEO FOR CONSTRUCTIOn COMPANIES

Let me tell you a story about one of my clients.

Dave (not his real name) runs a family-owned construction company. They’ve been in business for years, built a great reputation, and had a sales team who knew how to connect with people. But when Dave and I first spoke, he admitted something was missing.

“Tosca,” he said, “we’ve got people saying great things about us. The sales team is out there talking to prospects, but when they go online to look us up, it’s like we don’t exist. They’re finding someone else instead. It’s costing us work, and it’s frustrating.”

I’ve heard this before. A prospect meets your sales rep or hears about your business. They’re curious, interested, ready to take the next step. So they Google you. What happens if they can’t find you—or worse, if they find your competitors first? That moment of trust and curiosity? It’s gone.

That’s where I stepped in.

Why SEO WORKS for Construction

Here’s the truth: your sales team is only half the equation. They can work their socks off meeting prospects and building relationships, but if your business isn’t visible online, you’re missing out on enquiries.

These days, people don’t just trust what they hear—they go looking for proof. They’ll Google your name, check your website, and compare you to the competition. If you’re sitting pretty on the first page of Google that’s instant credibility. It shows prospects that you’re professional, established, and reliable.

Think of SEO (Search Engine Optimisation) as the core for your marketing strategy. It ensures you’re not just in the conversation—you’re leading it.

How SEO Complements Your Sales Team

Your sales team connects with a potential client. Maybe it’s at a event, through an invitation to tender, on-site or through a referral. That client goes back to the computer, searches for your company and—there you are, right on the first page.

It’s not just about being visible; it’s about giving your prospect confidence. Seeing your business ranked high sends a message: “This company is trusted and well-regarded.” It reinforces the hard work your sales team has already done and makes it much easier for them to close the deal.

Think of it like this: your sales team creates the spark, and SEO marketing fans the flames. Together, they’re unstoppable.

SEO Is a Process, Not a Quick Fix

Now, let me be clear about something. SEO isn’t a one-and-done job. It’s not about flipping a switch and suddenly dominating Google.

I always tell clients to think of SEO like training for a marathon. You don’t go from zero to crossing the finish line overnight—it takes consistent effort, expert guidance, and a clear plan. But with the right approach, the results are worth it.

Here’s how we work:

  1. First 90 Days: We focus on local SEO. This means making sure your business shows up for searches like “construction company near me” or “roof trusses in [your town].” By the three-month mark, you’ll already see noticeable improvements in your visibility.
  2. By 6 Months: All my clients so far have been on the first page nationally at this stage. Your visibility expands to include competitive keywords, bringing in more enquiries and leads from across the country.
  3. After 12 Months: You’re dominating key local and national searches. Your business is attracting high-value clients who are ready to work with the best—and now they’ve found you.

It’s a steady process, but one that delivers lasting, measurable results.

What’s Included in Your SEO Campaign?

When you work with me, it’s not just about ticking boxes. Every part of the campaign is designed to support your business goals and deliver results you can see.

Local SEO Audit & Website Optimisation

We’ll start by identifying what’s holding your website back and making sure it’s fully optimised to attract local clients.

Google Business Profile Management

Your Google Business Profile will stand out in search results and Google Maps. Think professional photos, key business details, and glowing reviews—all helping to drive enquiries

Targeted Keyword Strategy

We research the exact phrases your ideal clients are searching for and optimise your site to rank for those. First, it’s all about local keywords. Then, as your visibility grows, we target competitive national ones

Content Marketing

Every month, I’ll create fresh, engaging content that’s optimised for SEO. Blogs, service pages, you name it—everything will position your company as the authority in construction.

Building Credibility with Backlinks

We’ll reach out to trusted websites in your industry to secure backlinks (that’s a fancy way of saying we’ll boost your site’s authority by getting other quality websites to link to yours).

Transparent Reporting

You’ll never be left wondering how things are going. I’ll provide regular reports showing your rankings, traffic, and progress so you can see exactly how SEO is driving your growth.

The SEO Results So Far

Here’s what I’ve found: construction companies that commit to SEO see results, plain and simple. Every client I’ve worked with over 12 years in business has hit the first page nationally within six months—and their enquiries have increased significantly.

It’s not just about the numbers, though. It’s about confidence. Prospects trust what they see online, and when they see you ranking at the top, it makes a difference.

Carvers
400% Sales
Increase In 4 Months

Our investment in Tosca’s services has turned into a significant return on the investment we have made in her services

Carvers Building Supplies LTD
Wolverhampton
0 to
87 Warm Leads PCM

0 to 87 Warm Enquiries a month ETS Ltd, a timber engineering company, went from having zero warm enquiries to generating 87 enquiries a month. Our SEO and content marketing strategies were pivotal in driving this growth, enhancing their online presence, and engaging potential customers effectively.

ETS Ltd
Shropshire

SEO Investment

This kind of growth doesn’t happen on a shoestring budget. SEO is an investment in your business’s future, and I’ll be honest—it’s not cheap.

Most clients start on a £1,497 per month plan, which covers everything:

  • Local first-page rankings within 90 days.
  • National rankings by the six-month mark.
  • Consistent growth, more enquiries, and a stronger online presence.

The results are sustainable, measurable, and designed to keep paying off long after we start.

In case you are wondering - we are based in Scotland with clients across the UK.

Next Step

If you’re ready to get your business on the first page of Google and make sure clients find you when it matters, let’s have a chat. 

I work with a small number of clients each month to ensure you get the attention your business deserves, so if this sounds like what you need, don’t wait.

Click the button below to book a call. We’ll talk through your goals, figure out where you’re at, and build a plan to get your construction company seen by the people who need you.

Let’s make your business the one everyone’s finding online. Sound good?

I promise to get your business visible on search engines for commercially relevant terms—the ones your ideal clients are actively searching for. But here’s the thing: for this to work, you need to know a few key things. First, your product or service has to be something people genuinely want to buy. Second, it needs to be priced at a level decision-makers are willing to pay. And finally, you’ve got to be confident in your ability to convert those enquiries into customers. If that sounds like you, we’re ready to make it happen.

CHOOSE SEO MARKETING FOR CONSTRUCTION COMPANIES

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