“Tosca,” he said, “we’ve got people saying great things about us. The sales team is out there talking to prospects, but when they go online to look us up, it’s like we don’t exist. They’re finding someone else instead. It’s costing us work, and it’s frustrating.”
I’ve heard this before. A prospect meets your sales rep or hears about your business. They’re curious, interested, ready to take the next step. So they Google you. What happens if they can’t find you—or worse, if they find your competitors first? That moment of trust and curiosity? It’s gone.
That’s where I stepped in.
Here’s the truth: your sales team is only half the equation. They can work their socks off meeting prospects and building relationships, but if your business isn’t visible online, you’re missing out on enquiries.
These days, people don’t just trust what they hear—they go looking for proof. They’ll Google your name, check your website, and compare you to the competition. If you’re sitting pretty on the first page of Google that’s instant credibility. It shows prospects that you’re professional, established, and reliable.
Think of SEO (Search Engine Optimisation) as the core for your marketing strategy. It ensures you’re not just in the conversation—you’re leading it.
Your sales team connects with a potential client. Maybe it’s at a event, through an invitation to tender, on-site or through a referral. That client goes back to the computer, searches for your company and—there you are, right on the first page.
It’s not just about being visible; it’s about giving your prospect confidence. Seeing your business ranked high sends a message: “This company is trusted and well-regarded.” It reinforces the hard work your sales team has already done and makes it much easier for them to close the deal.
Think of it like this: your sales team creates the spark, and SEO marketing fans the flames. Together, they’re unstoppable.
SEO Is a Process, Not a Quick Fix
Now, let me be clear about something. SEO isn’t a one-and-done job. It’s not about flipping a switch and suddenly dominating Google.
I always tell clients to think of SEO like training for a marathon. You don’t go from zero to crossing the finish line overnight—it takes consistent effort, expert guidance, and a clear plan. But with the right approach, the results are worth it.
Here’s how we work:
- First 90 Days: We focus on local SEO. This means making sure your business shows up for searches like “construction company near me” or “roof trusses in [your town].” By the three-month mark, you’ll already see noticeable improvements in your visibility.
- By 6 Months: All my clients so far have been on the first page nationally at this stage. Your visibility expands to include competitive keywords, bringing in more enquiries and leads from across the country.
- After 12 Months: You’re dominating key local and national searches. Your business is attracting high-value clients who are ready to work with the best—and now they’ve found you.
It’s a steady process, but one that delivers lasting, measurable results.
When you work with me, it’s not just about ticking boxes. Every part of the campaign is designed to support your business goals and deliver results you can see.
Here’s what I’ve found: construction companies that commit to SEO see results, plain and simple. Every client I’ve worked with over 12 years in business has hit the first page nationally within six months—and their enquiries have increased significantly.
It’s not just about the numbers, though. It’s about confidence. Prospects trust what they see online, and when they see you ranking at the top, it makes a difference.