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Field Notes

Articles, advice and ideas from Tosca Lahiri about marketing a business, focusing particularly on websites & SEO - with the occasional personal observations on running a business.

Maile Ohye, a Developer Programs Tech Lead at Google

In general, it’s best to focus on what’s best for the visitors to your site. They’re the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the lasting results that you want.

Google Tracking

December 19, 2025
Get clear on what works with Google Tracking. Learn the essentials in GA4 and Search Console, set up conversions, and add your web design company as admin safely. Simple steps,…
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