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Field Notes

Articles, advice and ideas from Tosca Lahiri about marketing a business, focusing particularly on websites & SEO - with the occasional personal observations on running a business.

Maile Ohye, a Developer Programs Tech Lead at Google

In general, it’s best to focus on what’s best for the visitors to your site. They’re the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the lasting results that you want.

How to Increase SEO?

August 9, 2025
Search engine optimisation (SEO) can feel like a moving target. Google updates its algorithms constantly, competitors fight for the same spots, and trends come and go.But the core principles that…
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SEO Never Dies

June 20, 2025
Search engine optimisation (SEO) has been declared dead more times than I can count. Yet here I am, 25 years into the game, and SEO not only still exists—it’s thriving.…
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