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Field Notes

Articles, advice and ideas from Tosca Lahiri about marketing a business, focusing particularly on websites & SEO - with the occasional personal observations on running a business.

Maile Ohye, a Developer Programs Tech Lead at Google

In general, it’s best to focus on what’s best for the visitors to your site. They’re the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the lasting results that you want.

Is SEO Good for Construction Marketing?

March 13, 2025
For construction companies in the UK, attracting new clients and maintaining a strong pipeline of projects is essential for long-term success. But in a competitive industry, traditional marketing methods—such as…
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How to Measure SEO

December 4, 2024
If you’re not familiar with how SEO works, it can feel a bit overwhelming and you might be wondering how to measure SEO performance. You know SEO is important, but…
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Is SEO Worth It for Small Businesses?

December 4, 2024
If you’re running a small business, you’ve probably heard marketing or tech people talking about SEO. Maybe you’ve even considered it yourself, but then the doubts creep in: Is it…
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