Local search reporting has become noisier. AI Overviews and automated queries have muddied local SEO reporting, which means the old habit of checking one keyword once a month tells you…
Local search is when people enter queries into search engines to find businesses or information near them, or in a particular geographic region. For a Scottish engineering firm, a roofing…
Most local businesses do not have a content problem. They have a blank page problem. You know you should publish something regularly, you know your customers are searching, and you…
Google AI Overviews have changed what the top of a search results page looks like. Instead of a tidy list of ten links, searchers often get an AI-generated summary answer…
Local search results have changed shape. Where a query once produced a tidy map pack and three website links, searchers now often meet a written summary that answers part of…
Google has used structured data markup to understand content for years. What has changed is the number of systems reading your pages. Search engines still crawl them, and AI tools…
If you run a business that depends on people searching for services near them, the results page you spent years learning to rank on has changed shape. AI Overviews now…
A good SEO ROI sits above 500%, which means £5 returned for every £1 invested. That is the figure most agencies quote, and it is a fair starting point. It…
If you run a plumbing firm, an electrical contractor, a roofing outfit or any service business that takes bookings by phone, the number you care about is not website visits.…
