Video Transcript:

Hello, it’s Tosca from Wicked Spider.
Now, I’m not the type of person to wear my heart on my sleeve, but I did have a tear in my eye the other day when I saw the words that he wrote to me.

Now, it wasn’t the words themselves that were causing the problem, it was the number of words that he sent to me. It was 112 words.

Now, of course, I’m talking about the number of words that I got sent to me by a client a few weeks ago for the home page of their website.

Now, let me show you 112 words. That is 112 words.

Now, these could be the best words that you’ve ever written, or that your copywriter’s ever written, or that my copywriter’s ever written, but they’re going to have very little, if any, impact on Google whatsoever.

Now don’t worry, I’m not asking for essays, but I sort of say aim for 400 words.

You don’t need to worry that it’s going to look boring, because they won’t, but what you do need to bear in mind is that the more relevant, original words that you write, and obviously when I saw original, you can copy and paste from other websites, but that’s not going to help you, so the more original, high-quality, relevant words that you write on your website, the more chances of people seeing your website and what you do, and the products and services that you have to sell.

Now, what happens is, Google will gobble up all these words and store them for future reference and then when somebody searches for what you do, so when somebody searches for red shoes, for example, if that’s what you sell, and you’ve got a web page about it, Google says, oh look, here’s a web page, it’s good quality, and it gives enough information, let me show this page to Joe Blogs or Josephine Blogs, ’cause they were asking for red shoes.

So please, don’t make me cry, send me more than 112 words, and your competitors could be crying.

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Tosca Lahiri

Web Designer, Trainer & Coach ► Online Marketing ► WordPress Specialist ► Website Health Checks ► International Speaker at Wicked Spider
I create top end websites that actually meet expectations and, bring in sales and enquiries. I’m a personable geek who listens and delivers- everytime
Tosca Lahiri
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