Sector: Print and Design
Organisation Type: Small Business
Like many small businesses, a print and design company faced a dramatic downturn during the first national lockdown. March 2020 had been one of the business’s strongest months to date, but by April, all enquiries and orders came to a halt. Jobs were cancelled or postponed, and supplier networks were unreachable due to widespread shutdowns.
The business needed to use the unexpected downtime wisely to prepare for a stronger return.
Key issues included:
– Complete drop in enquiries due to lockdown
– Outdated branding and website
– Poor visibility on Google and local search
– Inability to reach customers during critical months
A fast and effective solution was needed to rebuild digital visibility and prepare for recovery.
The business partnered with Wicked Spider, a branding specialist and another web design company to deliver a phased digital transformation strategy:
– Rebranded the business with a modern visual identity
– Built a new WordPress website optimised for SEO and usability
– Activated and optimised Google Maps and Google My Business profiles
– Implemented SEO tactics to boost search engine visibility
These changes laid the foundation for post-lockdown growth.
The transformation was immediate and significant:
– Web traffic and inbound enquiries increased steadily
– The business reached its busiest period ever
– Operations had to be scaled to meet the surge in demand
What began as a crisis response evolved into a full digital revival, positioning the business for long-term resilience.
– Investing in digital during downtime pays long-term dividends
– Google visibility is essential for local businesses
– Branding and design must evolve with customer expectations
– Preparation: Used lockdown to proactively invest in digital
– Discernment: Identified SEO and visibility as key levers for recovery
– Judgement: Committed to rebranding alongside technical upgrades
– Self-Confidence: Trusted expert advice and scaled quickly with demand
“Since Wicked Spider worked their magic, I’ve seen a lot more traffic and enquiries coming through. Now that the website looks great, the rebrand helped elevate everything even further. I can’t thank the team enough for getting us up and running again after lockdown — it’s been a significant investment, but one that’s really paid off.” C.H.
