Be invited to tender more often. Win better work earlier in the process. Bring your SEO and digital presence up to modern standards so commercial and residential buyers can actually find you.
If you run a roofing company or manufacture roof trusses, your next contracts are already being decided online.
Developers, main contractors, architects, housing associations and homeowners are searching for firms like yours long before tenders are formally issued.
If your company isn’t visible when they search, you are simply not included in the conversation.
Local SEO makes sure the right people discover you, shortlist you and invite you to tender.
You don’t just rank higher.
You win better work.
Our Guarantees
Your capability is not the issue.
Most roofing and truss companies already have:
• skilled installation teams or manufacturing capability
• accreditations
• strong track record
• quality workmanship
• good relationships once on site
But many still experience:
• inconsistent enquiries
• tenders arriving too late or not at all
• reliance on word of mouth
• feast-and-famine workload
• crews underutilised between jobs
• competitors appearing more “visible” or “established” online
The issue is simple:
decision makers can’t easily find you at the shortlist stage.
Once they shortlist someone else, it’s already too late.
Fantastic! We were really struggling to get our old website to generate the enquiries we’d expect. We bit the bullet and commissioned Tosca for a fresh redesign and we haven’t looked back since....
We’ve more enquiries than ever and we’re so pleased with the aesthetics of the website as well.
10/10 would recommend to anybody who needs a fresh approach to their online sales platform.
You don’t just want more website traffic.
You want:
• steady, predictable pipeline
• more tender invitations
• earlier involvement in project discussions
• inclusion on approved supplier lists
• enquiries from main contractors and developers
• higher-margin projects, not just price wars
• full utilisation of crews and factory capacity
Local SEO builds the visibility and credibility that drives those outcomes.
Most profitable projects don’t appear on public tender portals.
They go to companies who:
• look credible and established
• are easy to find online
• clearly show relevant sector experience
• appear active in the right regions
Quantity surveyors, procurement officers and project managers do their early research on Google and Maps.
Local SEO ensures you:
• appear when they research suppliers
• are seen as relevant to their location and sector
• are added to bidder lists
• are contacted earlier, before price pressure begins
• are viewed as a safe, competent choice
Better visibility = more invitations.
Earlier invitations = better margins.
This is built specifically for:
• commercial roofing contractors
• residential roofing companies with scale
• flat roofing specialists
• industrial roofing and cladding companies
• roof truss and timber frame manufacturers
• companies supplying developers and main contractors
Typical decision makers:
• Managing Directors
• Sales Directors
• Operations Directors
• Commercial Managers
• Business Development Managers
People responsible for:
• pipeline
• tenders
• utilisation
• growth
I make sure your company appears in:
• Google Search
• Google Maps
• mobile “near me” searches
• AI search results
For high-intent searches such as:
roof truss manufacturer in [LOCATION]
commercial roofing contractor near me
industrial roofing repair specialists
flat roofing company [CITY]
When buyers look, they find you.
For construction, this profile is heavily underused.
• fully optimise your listing
• fix duplicates and suspended profiles
• structure services clearly
• improve description and imagery
• support posting plan
• add trust signals and service areas
This strengthens both:
• map rankings
• first impression credibility
Procurement teams want quick answers:
• What do you actually do?
• Where do you operate?
• What sectors do you serve?
• What experience do you have?
• Are you credible and safe?
I make sure your site includes:
• focused service pages
• regional/location pages
• sector-specific content
• case studies and proof elements
• clear next steps
Not jargon — clarity that reassures buyers.
I research and target searches decision makers use, such as:
• roof truss supplier + region
• commercial roofing contractor + city
• trussed rafter manufacturer near me
• industrial roofing maintenance
• roofing contractor for schools/warehouses/housing
Then the pages on your site are structured so:
• search engines understand your services
• humans understand your value
Which leads to enquiries that actually matter.
Step 1 – short conversation
We discuss your business, locations, services and tender goals.
Step 2 – Local Visibility Audit
I review your website, map rankings and digital footprint.
Step 3 – action plan
Clear, prioritised improvements focused on tender visibility.
Step 4 – implementation
I carry out the agreed work and keep communication simple and honest.
Results then build month by month.
Firms typically see:
• more inclusion on supplier lists
• increased tender invitations
• stronger inbound enquiries
• earlier conversations with decision makers
• greater utilisation of teams and manufacturing capacity
• less reliance on cold bid portals
Our investment in Tosca’s services has turned into a significant return on the investment we have made in her services.
From £1,999 per month
What is included:
Local SEO and AI SEO strategy tailored to your business
optimisation of Google Business Profile and Maps visibility
service and location page improvements
support to appear in AI search answers and AI Overviews
keyword targeting focused on tenders, RFQs and high value work
technical SEO essentials
reporting you can actually understand
No long contracts. Cancel with 30 days’ notice.
This pricing reflects the value of the work won in this sector. One good tender, RFQ or framework place can repay several months of SEO investment.
If you prefer to start smaller, we also offer a one-off Local Visibility Sprint to get fast wins in 28 days.
At the start, we agree together on three commercially important local keywords for your business. These are the phrases real customers and procurement teams actually type into Google.
For example:
We then focus your SEO around improving visibility for those agreed keywords across Google Search, AI and Google Maps. Over the first 90 days you will see clear, measurable progress in rankings, impressions and enquiries. If progress stalls, the work does not stop. We keep working to move things forward.
There are no long contracts. Everything runs on simple rolling 30 day terms. If you want to stop, you just give 30 days notice. You are never locked in or tied down. You stay because you see measurable progress, not because you are trapped in paperwork.
You will always know what is happening and why. You get regular updates in plain English, with a clear list of what has been done and what is coming next. Your agreed keywords are tracked and reported, and you can ask questions at any time. There is no vanishing and no disappearing act. Just clear, proactive communication.
Local SEO helps roofing companies and roof truss manufacturers appear in Google Search and Google Maps when people look for services in a specific area. You need Local SEO so developers, main contractors and homeowners can find you, shortlist you and invite you to quote or tender. Local SEO increases local visibility, enquiries, RFQs and tender invitations.
Local SEO helps roofing businesses win RFQs and tenders by making them visible when procurement teams and project managers research suppliers online. When your services, locations and experience are clearly presented, you are more likely to be shortlisted and added to approved supplier lists. That means more tender invitations and earlier involvement in projects.
SEO prices in the UK typically range from £500 to £3,000 per month depending on competition, number of locations and scope of work. Our SEO services for roofing companies and roof truss manufacturers start at £1,999 per month. This reflects the fact that the work we target includes RFQs, tenders and high value contracts, not just small domestic enquiries.
Our SEO services start at £1,999 per month. This includes Local SEO and AI SEO work designed for roofing companies and roof truss manufacturers, with a focus on visibility in AI search, Google Maps and local search results. Pricing then scales based on number of locations, competition level and how fast you want to grow.
Yes. For roofing companies and roof truss manufacturers, one good tender win or RFQ can more than cover several months of SEO investment. At £1,999 per month, the goal is not just more clicks, but more tender invitations, RFQs and framework opportunities that deliver real revenue.
The best Local SEO strategies for roofing companies are optimising your Google Business Profile, building strong service and location pages, collecting reviews and answering common customer questions on your site. These steps increase visibility in Google Search, Google Maps and AI search results and make it easier for buyers to understand what you do and where you work.
Most roofing contractors see Local SEO results within 4 to 12 weeks. Movement depends on competition, service area size and current online visibility. Results usually build over time as content improves, reviews increase and your Google Business Profile strengthens.
To optimise your Google Business Profile for a roofing company, add the correct categories, list your services, complete your description, upload quality photos and ensure your contact details are accurate. Encourage genuine reviews and respond to them professionally. A strong profile improves Google Maps rankings and enquiry volume.
Yes. Local SEO helps roof truss and timber frame manufacturers appear when contractors and developers search for suppliers in their region. By clearly listing products, service areas and capabilities, manufacturers improve visibility in Google Search, Google Maps and AI search results. This leads to more RFQs, supplier list inclusion and partnership enquiries.
Roofing companies should target keywords that combine services and locations, such as commercial roofing contractor plus city, flat roofing specialist plus region and roof truss manufacturer near me. These keywords reflect high intent searches from real buyers and are most likely to lead to enquiries and tenders.
Yes. Local SEO is the main way to improve Google Maps visibility. Optimising your Google Business Profile, adding accurate location information, using relevant categories and collecting reviews all help roofing companies and manufacturers appear more often in local map results. Better Maps visibility usually increases calls and direction requests.
Local SEO focuses on ranking in Google Maps and local search results, while general SEO aims at broader or national search terms. For roofing companies and roof truss manufacturers, Local SEO is usually more valuable because customers and contractors search by service plus location. Local SEO supports tenders, supplier research and homeowner enquiries.
Reviews strongly influence Local SEO for roofing companies. More genuine, high quality reviews improve trust, conversion rates and Google Maps visibility. Responses to reviews also signal activity and reliability, which helps both rankings and buyer confidence. Reviews can directly affect whether you are selected for quotes or tenders.
Local SEO is usually more cost effective long term than paid ads for roofers. Paid ads stop when you stop spending, but Local SEO builds sustained visibility in Google Search and Maps. Many companies use both, with Local SEO for consistent enquiries and ads for short term boosts.
Success in Local SEO is measured through increases in local search rankings, Google Maps visibility, calls, website enquiries, RFQs and tender invitations. Tracking tools such as Google Analytics and Google Search Console show how search visibility improves over time. Real world results include steadier workflow and fuller order books.
AI SEO is the practice of optimising your website and Google Business Profile so your company is included in AI generated search results such as Google AI Overviews. For roofing companies and roof truss manufacturers, AI SEO focuses on clear service pages, structured FAQs and strong local trust signals so AI systems can confidently recommend your business.
AI SEO improves visibility for roofing companies by helping them appear inside AI generated search answers such as Google AI Overviews. Clear content, location signals and well structured FAQs make it easier for AI systems to understand and recommend your business to buyers who are researching suppliers.
Yes. Roofing companies and roof truss manufacturers can appear in Google AI Overviews when they provide clear answers to common customer questions, maintain accurate Google Business Profiles and demonstrate strong local credibility. AI Overviews tend to feature businesses that look trustworthy, relevant and clearly connected to the search location.
AI SEO helps with tender readiness by making your business more visible in AI generated research used by procurement teams and consultants. When AI tools summarise local options, companies with strong Local SEO signals and clear capability information are more likely to be recommended. This increases shortlist placements and tender invitations.
Most companies do not need a brand new website for AI SEO. Roofing companies usually benefit from clearer service pages, region specific content, structured FAQs and accurate business data. These improvements help both AI search results and traditional Local SEO.
AI search will not replace Local SEO. AI systems still rely on Local SEO signals such as business profiles, reviews, services and locations. Strong Local SEO actually makes AI SEO more effective because AI tools depend on the same trust and relevance signals.
Roof truss manufacturers can prepare for AI search by clearly listing products, capabilities, certifications, regions served and sectors supplied. Adding structured FAQs and case studies helps AI systems understand expertise and relevance, which increases visibility in AI Overviews and supplier research tools.
