Questions to Ask a Local SEO Agency in Glasgow

Last updated: 2025-10-31

Quick answer

If you want to choose wisely, ask a local SEO agency about goals, measurement, proof of results, strategy by service and area, and how they will handle your Google Business Profile. The right answers show working process, transparent reporting, and recent wins aligned to your market in Glasgow.

Contents

• Key takeaways
• Introduction
• What questions to ask a local SEO agency
• Strategy, Google Business Profile, and on page work
• Reporting, KPIs, and communication
• Pricing, terms, and red flags
• Further reading
• Next steps
• FAQs

Key takeaways

• Tie questions to outcomes, leads and calls, not vanity metrics. Ask how success will be measured monthly.
• Expect a clear plan for Google Business Profile, service pages, location pages, and reviews for Local SEO.
• Ask for recent, relevant proof, plus what will happen in the first 90 days.

Introduction

I am often asked how to pick the right partner for Local SEO in Glasgow. Below is a practical set of questions that cut through noise. They focus on evidence, clarity, and simple steps that turn searches into enquiries. Use this as a shortlist tool before you commit.

What questions to ask a local SEO agency

Start with the fundamentals. These questions reveal whether an agency can plan, execute, and report transparently for Local SEO.

• Goals and fit. What outcome are we targeting in three months and six months, and how will we measure it.
• Proof. Can you share recent case studies for businesses, including calls, forms, and Google Maps visibility.
• Market focus. Which services and areas will you prioritise first, and why.
• Ownership. Who owns the data, accounts, content, and reviews you create.
• Risks. What might not work, and how will you adapt.

Strategy, Google Business Profile, and on page work

Expect a simple plan you can understand. It should cover Google Business Profile, service and location pages, internal linking, reviews, and citations. Ask these specifics.

• How will you optimise my Google Business Profile, categories, services, photos, posts, and Q&A.
• Which service pages and location pages will you publish first, and what content proof will you include.
• How will you handle technical and on page tasks that influence Local SEO, such as titles, headings, and schema.
• What is your approach to citations and consistency of name, address, and phone.
• How will you earn safe, locally relevant links without risky tactics.

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Reporting, KPIs, and communication

Clear reporting builds trust. Ask how performance is tracked, how often you will meet, and what actions follow the data.

• Which KPIs do you report monthly, calls, forms, Map Pack coverage, and organic traffic by service and town.
• Will I see keyword visibility and page level engagement, plus the actions you will take next month.
• How often will we review progress, and who will I speak to if priorities change.

Pricing, terms, and red flags

Money and terms should be straightforward. Look for clarity and flexibility, and avoid agencies that promise rankings without evidence.

• What is included each month, and what counts as out of scope.
• How are changes prioritised when opportunities appear, for example, a sudden review burst or a new competitor.
• What commitments are required, and how do I exit if delivery or communication slips.
• Which practices do you avoid, such as fake reviews or paid links that breach UK guidance.

Further reading

• SEO company in Glasgow
• Local SEO agency services
• CMA guidance on online reviews for UK businesses

Next steps

If you want a practical plan, ask for a three month roadmap focused on Google Business Profile, priority service pages, and reviews. Start here, book a call, or read more about our approach on the Local SEO agency page.

FAQs

How do I choose a local SEO company

Check for recent, relevant case studies, a clear Google Business Profile plan, and transparent reporting tied to calls and forms. Avoid guaranteed rankings or vague activity lists. A simple 90 day roadmap and monthly actions linked to outcomes are strong signals you can trust.

What should I ask an SEO agency before hiring

Ask about goals, KPIs, first 90 day priorities, who will do the work, and what proof they will use on your service and location pages. Confirm ownership of accounts and content, and how they will adapt if something is not working.

How much does local SEO cost in the UK

Pricing varies by scope and competition. Expect to pay monthly for ongoing work on Google Business Profile, content, links, and reviews. Focus on value, reporting clarity, and how the plan prioritises quick wins in your areas rather than the absolute price alone.