When you’re considering working with a SEO optimisation agency in Scotland, it’s important to know what to ask before signing a contract. I’ve learned that the right questions can help you find a partner who truly understands your business goals and delivers measurable results.
Key takeaways:
Before committing, I always suggest asking an agency about their experience with businesses in your industry and location. To be absolutely honest with you, if they are any good, industry experience is irrelevant as everything is data driven and systematised. A local SEO agency that understands the Glasgow and Edinburgh markets can better tailor strategies for visibility in Scottish search results. An Local SEO expert based in Scotland of course, knows the place the best 🙂
A reputable agency should be able to explain their SEO strategy clearly. I’d expect to hear how they handle keyword research, content creation, technical SEO, and link building. If they can’t break down their process, that’s a red flag.
One of the biggest issues I’ve seen with agencies is lack of communication. Ask how often they’ll report results, what metrics they’ll share, and how they track progress. Clear, regular reporting is key to trust.
Don’t be afraid to ask about pricing structure and cancellation terms. SEO is a long-term investment, but it shouldn’t feel like a trap. A good agency will be open about costs and realistic about results.
Look for agencies with proven experience, clear communication, and a transparent approach. Local understanding, especially of Scottish markets, adds real value to your strategy.
A good agency will deliver clear reports, communicate regularly, and use ethical SEO techniques. They’ll focus on measurable growth, not quick wins.
Yes. Make sure your contract allows flexibility and doesn’t lock you in long-term. You can always find a better fit that aligns with your goals. And again, some honesty here – you won’t get better rankings in the first months. Any good SEO can start a new marketing campaign off with a paid ads quickstart approach.
This article is general guidance – always check local regulations or speak to a qualified professional for your specific situation.
About the author: Wicked Spider is a trusted SEO Agency in Scotland, helping businesses in Glasgow, Edinburgh, and beyond build visibility through effective optimisation strategies.
