Sector: Roofing, Timber Engineering, Construction
Organisation Type: SME
Responsible to: Managing Director
A specialist roofing and joist timber engineering company with a strong reputation for quality craftsmanship found itself losing work online to lesser competitors. Despite delivering excellent results on-site, their online presence was practically non-existent. Their website was broken, outdated, and failing to generate any enquiries.
Initially, the business approached Wicked Spider for a quote to redesign their website. However, they opted for a cheaper alternative. When that new website also failed to deliver business, they returned to Wicked Spider for a solution.
Key issues included:
– Zero online enquiries
– Poor visibility in search engines
– Outdated, broken website with poor UX and performance
– Losing market share to competitors with inferior service
The business needed to not just look better online, but actually start generating results.
Wicked Spider delivered a complete redesign and rebuild of the company’s website. This was combined with a strategic digital marketing campaign, focused on:
– Search engine optimisation (SEO) across all major service lines
– Content marketing strategy targeting local and high-intent search terms
– Technical improvements to site speed, structure, and mobile usability
– Aesthetically pleasing and conversion-focused design
The goal was clear: drive enquiries and win more business through organic search.
The results were transformational:
– Online enquiries rose from 0 to 87 warm leads per month
– The business expanded operations, building a brand new factory
– New staff were recruited to manage the increased demand
This case shows the power of aligning digital visibility with business growth objectives.
– A cheaper website that doesn’t convert is no saving at all
– SEO and content marketing are foundational for growth
– A strong online presence drives real-world expansion
– Preparation: Reviewed initial failures and structured a recovery plan
– Discernment: Focused on organic lead generation rather than vanity metrics
– Judgement: Invested in quality over cost with measurable business impact
– Self-Confidence: Leadership backed strategic shift and scaled accordingly
“Fantastic! We were really struggling to get our old website to generate the enquiries we’d expect. We bit the bullet and commissioned Tosca for a fresh redesign and we haven’t looked back since….
We’ve more enquiries than ever and we’re so pleased with the aesthetics of the website as well.
10/10 would recommend to anybody who needs a fresh approach to their online sales platform”
— C. Williams, Managing Director
