Do you want to dominate your local market?
Stop Losing Business to Weaker Competitors
Search IMPRESSIONS
Organic Keyword Ranking
If your business isn’t showing up on Google, it’s hard to win new customers. For companies in the construction supply chain ranking online is vital in this day and age. Our SEO Audit for Website gives you a simple, no-nonsense report showing:
It’s a practical data driven tool designed to help businesses like yours take control of their online presence to win more contracts.
A successful SEO strategy starts with a thorough audit, combining advanced data analysis with expert insight. While automated tools provide valuable metrics from Google, they can’t replace the experienced eye needed to interpret the data effectively. This audit goes beyond numbers, identifying both technical and strategic opportunities to improve search visibility.
The audit covers several key areas:
Understanding the competitive landscape is essential for improving online performance. This audit includes an in-depth competitor analysis to identify who is performing well in search rankings, what strategies they are using, and where there are opportunities to gain an advantage.
In the UK construction & engineering sectors, search competition is fierce, with businesses investing heavily in digital marketing. Research shows that over 70% of construction-related product searches begin on Google, and companies ranking on the first page capture the majority of clicks. A well-executed SEO strategy, informed by detailed competitor insights, ensures businesses in the construction supply chain can outperform their rivals and secure more qualified leads.
A website audit is a comprehensive analysis of your website's technical performance, structure, and content. It identifies issues that may affect your site's visibility in search engines, such as broken links, slow page speeds, or duplicate content. By addressing these issues, you can improve user experience and search engine rankings.
An SEO audit evaluates your website's adherence to best practices for search engine optimisation. It uncovers technical and content-related issues that could hinder your website's ability to rank well in search results. Regular SEO audits help maintain optimal site health and competitiveness in search engine rankings. Websites are like living beings - they change all the time behind the scenes on the technical side and this needs addressing.
Quality SEO services use ethical strategies, tailor the plan to your business, and focus on long-term results—without shortcuts or spammy tactics. And for us it's customer service focusing on keeping in touch with our clients is vital to hear about changes in their sector and business.
It's advisable to conduct a website audit at least once every month. However, if you've made significant changes to your site or noticed a drop in traffic, an immediate audit can help identify and rectify issues promptly. We perform audits manually each month for our SEO clients and get notified automatically if there is a problem.
Several tools can assist in performing SEO audits, including:
Google Search Console
Google Analytics
SEMrush
Ahrefs
Moz
Screaming Frog
SEOptimer
These tools analyze various aspects of your website, from technical issues to content quality and backlink profiles. Of course, there is no substite for an experienced brain analysing the data.
Yes, with the right tools and knowledge, you can perform a basic SEO audit. However, for a thorough analysis, especially for larger websites, consulting with SEO professionals can provide deeper insights and more effective optimisation strategies.
Several free tools can help you conduct an SEO audit, including:
These tools offer insights into various aspects of your website's SEO performance.
A technical SEO audit focuses specifically on the backend elements of your website, such as site architecture, crawlability, and page speed. In contrast, a regular SEO audit encompasses both technical aspects and content-related factors, providing a holistic view of your site's SEO health.
While an SEO audit itself doesn't directly improve rankings, it identifies issues that, when addressed, can lead to better search engine visibility and higher rankings over time.
