Sector: Construction Supply Chain – Energy
Organisation Type: SME
An SME operating in the construction supply chain energy sector had built a solid local customer base through word-of-mouth and traditional sales. But as more competitors moved online — including national and international firms — the company found itself being outpaced.
They had a broken website, no visibility in search engines, and zero inbound enquiries. The business was losing contracts to larger players with stronger digital footprints.
Key challenges included:
– No search engine presence
– Zero inbound enquiries
– Outdated and broken website
– National and international competitors dominating the space
The business needed to go beyond patchwork fixes and adopt a full-scale transformation strategy.
Wicked Spider crafted a bespoke digital marketing strategy that included:
– Development of a new brand identity
– Complete redesign and redevelopment of the website
– SEO across all major services and geographic targets
– Social media engagement to grow online authority
– Paid ads to generate initial momentum and data for refinement
The combined approach aimed to establish the company as a national supplier in its niche.
The results were transformative:
– Built a consistent stream of warm leads from across the UK
– Expanded operations with new staff hires
– Purchased additional delivery trucks to meet demand
The company shifted from being a local name to a recognised national brand in its sector.
– A strong brand and web presence can level the playing field with larger competitors
– Combining SEO, content, social, and paid ads creates momentum
– Growth needs to be matched by operational readiness and investment
– Preparation: Strategically rebuilt brand and web presence from scratch
– Discernment: Focused investment in high-return digital channels
– Judgement: Balanced organic growth with paid acceleration
– Self-Confidence: Committed to a long-term strategy and scaled accordingly
“We are getting warm leads most days — easily pays for the SEO services and then some. More than happy to be a long-term customer with this many enquiries coming through.”
— U. Hussein
