SEO Services and Website Designer

Technical SEO Audit · UK · Professional, B2B & Trade Services

Your website should be working better than it is.

A full technical SEO audit for professional and trade businesses — solicitors, surveyors, construction firms, roofers, accountants and more. Find out exactly why your site isn't ranking, what it's costing you, and precisely what to do about it. Clear, expert, actionable.

SOUND FAMILIAR?

Most professional and trade businesses - from construction firms and roofers to surveyors, solicitors and consultants — have a website that cost real money to build and delivers almost nothing in return. Not because the design is wrong - but because nobody with genuine technical depth ever looked under the bonnet.

SEO agencies send reports full of graphs. Web designers make things look good. Neither of them sits at the intersection of both. That gap is exactly where your search visibility is disappearing.

  • Competitors are appearing above you in search results and you don't know why
  • You've tried an SEO agency and still can't see meaningful results
  • Your website gets visitors but very few of them make contact
  • You suspect there are technical problems but have no-one to diagnose them clearly
  • You want honest answers, not a confusing monthly dashboard
This isn't a generic checklist. It's a deep, expert diagnosis - from someone who understands your site at the structural level.

WHAT'S INCLUDED

Full Site Crawl

A deep crawl identifying crawl errors, broken links, duplicate content, redirect chains, and indexation problems - everything Google sees when it visits your site.

Core Web Vitals Review

Page speed, loading performance, and user experience scores across desktop and mobile - with clear explanation of where you're losing ground to faster competitors.

Site Architecture Analysis

How your pages link together, how authority flows through your site, and whether Google can find and understand your most important content.

Competitor Gap Analysis

A technical comparison with your top three search competitors - identifying the specific advantages they have and what it would take to close the gap.

Prioritised Fix List

Every issue scored by its likely impact on your search visibility and enquiries - so you know exactly what to tackle first and why it matters commercially.

Walkthrough Call

A 60-minute call walking through every finding in plain English. What it means, what it's costing you, and what your options are. Recorded so you can share it with your team.

INVESTMENT

Start with clarity. Scale from there.

Delivered within 2 weeks of project start. One client at a time — your audit gets full attention, not a junior's afternoon.

Want the fixes done too? The full Audit & Implementation project starts at £2,500 — everything above, plus hands-on implementation of all priority fixes, before-and-after data, and a 30-day review call.

ON AI & THIS AUDIT

Yes, I use AI tools.No, AI doesn't do the audit.

You're right to ask. It's the first thing anyone technically minded wants to know - and you deserve a straight answer.

AI tools are part of my workflow in the same way that a surgeon uses imaging technology. The tool surfaces data. The expert reads it, interprets it, and decides what it means for your specific situation. The judgement, the prioritisation, the commercial interpretation - that is entirely mine, built on 25 years of hands-on technical experience that no AI model can replicate.

What you will never get from this audit is a generic AI-generated report with your domain name swapped in. Every finding is read, verified and assessed by me personally before it reaches you.

AI assists with:

Processing large crawl datasets, pattern recognition across technical signals, and surfacing anomalies at speed.

I provide:

The expertise to know what matters, the experience to know why, and the commercial judgement to tell you what to fix first.

You RECEIVE:

A human audit with expert interpretation - not an automated report dressed up as one.

Previous Clients

Carvers Building Supplies
ETS Logo
Cheneler-Brick-Cutting-Logo
Pure LPG Logo
Star-Scaffolding-Logo
Steel Buildings
Tech With No Limits Ltd
BiD-Writer-Logo
NGB-Bathrooms-and-Tiling-Logo

WHY WICKED SPIDER IS DIFFERENT

Technical depth. Commercial focus.Plain English.


Most SEO consultants are marketers who learned to read data. Tosca Lahiri is a programmer, systems architect, and writer who has spent 25 years building and understanding how the web actually works.

That means when she looks at your website, she sees what your web designer didn't build, what your last SEO agency didn't understand, and what Google is quietly penalising you for.

  • 25+ years in programming and web development (since the mid-1990s)
  • MSc Computer Science - technical depth that goes beyond surface SEO
  • Background in English and Fine Art - copy that sounds human, not optimised
  • Founder of Wicked Spider - independent, ethical, commercially focused
We don't send you a report and disappear. We find what's broken, explain it in language that makes sense to a business owner, and if you want the fixes done - that conversation starts here.

HOW IT WORKS

Discovery call

20 minutes to understand your business, your goals, and your competitors - so the audit is focused on what actually matters to you.

Deep audit

Full technical crawl, architecture review, Core Web Vitals, competitor analysis. Every issue found and scored by business impact.

Written report

A clear, jargon-free document - not a wall of data. A prioritised action list with plain-English explanation of each finding.

Walkthrough call

60 minutes walking through the report together. Every finding explained, every question answered. Recorded for your reference.

What next?

You leave knowing exactly what to fix and in what order. If you'd like Wicked Spider to implement the fixes, that conversation starts here.

Most agency audits are produced by relatively junior analysts using templated tools. This audit is done personally by someone with a computer science background and 25 years of hands-on web development experience. Every finding is technically accurate, commercially scored, and explained in language a business owner can use.

Typically two weeks from the point you confirm. The audit and analysis phase takes around ten days, with the written report and walkthrough call delivered shortly after.

Yes and no - and I think it's important to be straight about this. AI tools assist with processing crawl data and surfacing patterns at speed. But every finding in your audit is read, verified and interpreted by me personally. The expertise, prioritisation and commercial judgement are mine, built on 25 years of technical experience. What you won't get is a generic AI-generated report with your URL swapped in. And of course, you have the 60 minute walkthrough call.

Most agency audits are produced by relatively junior analysts using templated tools. This audit is done personally by someone with a computer science background and 25 years of hands-on web development experience. Every finding is technically accurate, commercially scored, and explained in language a business owner can use.

UK-based professional and trade businesses who rely on their website to bring in enquiries - construction firms, roofers, surveyors, structural engineers, solicitors, accountants, architects, consultants and specialist clinics. If you're a business where one new client pays for the audit many times over, this is built for you.

A number of clients move onto a monthly retainer after the initial audit, for ongoing optimisation, content strategy and technical oversight. That conversation happens naturally after the walkthrough - there's no pressure to commit to anything upfront.

For the audit itself, read-only access to Google Search Console and Google Analytics is helpful but not essential. If you proceed to the implementation project afterwards, secure CMS access will be arranged at that stage.
If your website should be working harder - let's find out exactly why it isn't.
Wicked Spider Web Design & SEO Logo
25 years and counting supporting businesses across the UK with their website, SEO & digital marketing.
Services
SEO Roofing Roofing Website Design
Construction & engineering businesses are a special interest area .
Contact Us
01475 342896
West End Gallery, Greenock, PA16 8ES
© Copyright 2026 Wicked Spider
Contact Us Privacy Policy Website Terms
Wicked Spider SEO Company & Web Design Agency
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.