Website AUDIT

If your business isn’t showing up on Google, it’s hard to win new customers. For companies in the construction supply chain ranking online is vital in this day and age. Our Website Audit gives you a simple, no-nonsense report showing:

• What’s holding your website back
• What needs fixing
• How to improve your rankings fast

It’s a practical data driven tool designed to help businesses like yours take control of their online presence to win more contracts.

What does a Website SEO Audit Include

A successful SEO strategy starts with a thorough audit, combining advanced data analysis with expert insight. While automated tools provide valuable metrics from Google, they can’t replace the experienced eye needed to interpret the data effectively. This audit goes beyond numbers, identifying both technical and strategic opportunities to improve search visibility.

The audit covers several key areas:

• Technical Website Health – Evaluating site speed, mobile-friendliness, Core Web Vitals, crawlability, and indexation to ensure search engines can access and rank your site effectively.
• SEO Configuration & Best Practices – Reviewing metadata, structured data, internal linking, and URL structures to align with SEO best practices.
• Organic Keyword Analysis – Identifying commercially relevant keywords your business already ranks for and uncovering new opportunities to target high-value search terms.
• Search Impressions & Performance – Analysing Google Search Console data to see how often your site appears in search results and where improvements can be made.
• SEO Content Evaluation – Assessing website content for relevance, quality, and optimisation to ensure it meets user intent and boosts rankings.

Competitor Analysis

Understanding the competitive landscape is essential for improving online performance. This audit includes an in-depth competitor analysis to identify who is performing well in search rankings, what strategies they are using, and where there are opportunities to gain an advantage.

• Search Ranking Comparisons – Examining how competitors rank for key industry terms and identifying gaps in the market.
• Content & SEO Strategy – Analysing the type of content competitors produce, how frequently they publish, and which topics attract the most engagement.
• Backlink Profile Evaluation – Reviewing the quality and quantity of backlinks competitors have acquired, providing insights into link-building opportunities.
• Traffic & Engagement Metrics – Understanding competitor website traffic, visitor behaviour, and conversion strategies.

In the UK construction & engineering sectors, search competition is fierce, with businesses investing heavily in digital marketing. Research shows that over 70% of construction-related product searches begin on Google, and companies ranking on the first page capture the majority of clicks. A well-executed SEO strategy, informed by detailed competitor insights, ensures businesses in the construction supply chain can outperform their rivals and secure more qualified leads.