What does an artist need to build a website

What does an artist need to build a website?

Table of Contents


This is a really straight forward article listing what an artist needs to start a new website.

Its always preferrable that these media assets are in place before starting a new website project.

However, if you don’t have everything in this list I can either help you myself or point you in the right direction.

So, here is my essential list of what you need to build a new website:

  • Domain name
  • Web hosting
  • Logo
  • Brand colours
  • Photograph(s) of yourself
  • Original and engaging written text for each web page
  • Images of your art
  • Contact information including your telephone number and social media URLS

That is the really short list to get you started.

Here is the same list of website assets with a bit more of an explanation:

Domain Name

A domain name is essentially your website’s address on the internet. It’s what people type into their browser to visit your site. Think of it like the street address for your online art gallery or studio. For artists starting a business, having a domain is crucial to establish your unique identity online. It’s how your supporters, customers, or collectors will find and identify you. For example, if your name is Jane Doe and you’re an artist, you might have a domain name like ‘janedoe.com’.

Web Hosting

Web hosting is a service that allows your website to be visible to anyone on the internet. It’s like renting a space on a server (a powerful computer), where you store all the files and data that make up your website. When someone types in your domain name (your website’s address), the server ‘serves’ them your website – it sends all the necessary files to their device so they can view your site. For artists starting a business, think of it as a digital gallery where you display your art. Just as you’d need a physical space to showcase your work, you need a ‘hosting’ service to display your art online


A logo is like a signature for your business. It’s a unique design, often a mix of symbols and words, that helps people recognize your brand. As an artist, think of it as your business’s unique ‘face’ that sets you apart from others. It’s not meant to explain everything about your business, but to make you easily identifiable and remembered. So, whether you’re designing a logo yourself or working with someone else, aim for something simple yet memorable that embodies what your business is all about.

Brand Colours

Brand colours, in plain English, are simply the colours that you choose to represent your art business. Think of your brand colours like the paint palette for your brand’s personality. More often than not your brand colours come from your logo. These colours will be used consistently across your business, from your logo, to your website, business cards, and even the packaging of your products. They play a key role in how people perceive your art business because certain colours can evoke specific emotions.

Photographs of yourself

Photographs of the artist on their business website serve as authentic visual content that personalizes their brand and fosters a genuine connection with their audience. They not only reflect the artist’s identity and values but also build trust and relatability, setting them apart from competitors.

Original and Engaging Text

Original and engaging written text on an artist’s business website is vital as it provides a narrative and context to their work, allowing visitors to understand and appreciate it on a deeper level. Furthermore, compelling content can evoke emotions, inspire actions, and build a strong rapport with the audience, thereby enhancing the artist’s online visibility and credibility.

Images of your Art

Images of your artwork are the heart and soul of your business website, as they visually showcase your talent and creative expression. They not only engage visitors aesthetically but also provide a direct testament to your professional credibility. So, let’s make sure your website shines, capturing the essence of your artistry and leaves a lasting impression!

Contact Information

Having your contact details on your website is the digital equivalent of an open door, inviting potential clients to step in and connect. It gives them the opportunity to share their thoughts, enquire about purchases bringing in the human touch in an often impersonal digital world. Moreover, including a phone number provides an instant communication route, fostering a sense of accessibility and personal touch, which can significantly strengthen relationships with potential collectors.


Of course, I could say more about each of these items so if you’d like some individual advice please feel free to book a Zoom meeting with me by tapping on this link https://bookme.wickedspider.com/1-1

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