We’ve worked with plenty of construction companies that have poured money into Pay-Per-Click (PPC) ads, only to be left scratching their heads. The clicks are coming in, the budget’s disappearing fast, but the phone isn’t ringing. Sound familiar?
In many cases, we’ve advised businesses to turn their PPC campaigns off altogether because they were attracting the wrong kind of traffic—people clicking out of curiosity, competitors snooping, or visitors who just aren’t ready to buy. The result? A lot of wasted budget and frustration.
SEO, on the other hand, works differently. It helps your business show up when people are actually searching for your services—bringing in better-quality traffic, more serious enquiries, and long-term results.
PPC ads sit at the top of Google, but most searchers skip right past them. In fact, 70–80% of users focus on organic results rather than paid ads.
Here’s why:
Most construction businesses rely on local work. With SEO, your company can rank higher for location-based searches, so when someone searches:
You’re right there in front of them.
We do this by optimising your Google Business Profile, building local citations, and using location-specific keywords—all of which help Google understand where you operate and who should see your business.
📌 Want more marketing ideas? Check out these 10 strategies for your construction business.
With SEO, we focus on keywords that bring in serious leads, not just website visitors. Instead of bidding on broad, expensive PPC terms like “construction company”, we optimise for highly targeted searches like:
These searches show clear intent—meaning the person is likely to hire a company, not just browse. That’s the kind of traffic you want.
We’ve seen some construction companies paying £4–£10 per click for PPC ads. And with competitive keywords, those costs can be even higher. The problem? You’re paying for every single visitor—whether they become a customer or not.
With SEO, once your site is ranking well, the traffic keeps coming without paying for every click. It’s an investment that pays off over time, instead of draining your budget every month.
Even the best PPC campaign won’t work if your website isn’t up to scratch. A slow, clunky site that’s hard to navigate will drive potential customers away.
With SEO, we make sure your website is technically solid:
A well-optimised website doesn’t just rank higher—it also turns more visitors into leads.
PPC can bring in a lot of clicks, but SEO leads are more likely to convert into paying customers. Stats show that SEO leads have a 14.6% close rate, compared to just 1.7% for PPC. That’s a massive difference.
Why? Because SEO targets people when they’re actually searching for a solution—not just scrolling past an ad.
We tailor SEO strategies depending on whether you’re focused on a single region or serving clients across the UK.
📌 See how SEO can bring in more leads for your construction business.
We’ve seen it time and time again—construction companies spending thousands on PPC, getting a flood of low-quality clicks, and wondering why the phone isn’t ringing.
SEO works differently. It builds long-term visibility, attracts the right kind of traffic, and brings in more serious leads without the constant ad spend.
Get your website found in searches and increase your site rankings. Our in-depth, personalised site audit will show you how. Book a website audit today.
