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Field Notes

Articles, advice and ideas from Tosca Lahiri about marketing a business, focusing particularly on websites & SEO - with the occasional personal observations on running a business.

Maile Ohye, a Developer Programs Tech Lead at Google

In general, it’s best to focus on what’s best for the visitors to your site. They’re the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the lasting results that you want.

My Uber Holiday

October 28, 2017
Find out about my holiday experience with Uber and what you can learn from the Customer Comes First approach for your website.
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How to Save your Facebook Live Videos

September 11, 2017
I see many people are using Facebook Live videos as part of their marketing strategy. But I’ve also noticed that after the broadcast  these videos are lost somewhere in Facebook…
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Let’s Get the Glue Out!

July 12, 2017
A sticky website is a must for a successful business owner. Find out today the difference between a good website and a not so good website.
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