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Field Notes

Articles, advice and ideas from Tosca Lahiri about marketing a business, focusing particularly on websites & SEO - with the occasional personal observations on running a business.

Maile Ohye, a Developer Programs Tech Lead at Google

In general, it’s best to focus on what’s best for the visitors to your site. They’re the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the lasting results that you want.

Is a Free SSL Certificate Enough?

July 31, 2020
Getting new business is all about building up the levels of trust between you and prospective customers. Using a SSL certificate is something you can do to strengthen these levels…
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Use it or Lose it

July 17, 2020
Introduction Have you heard of the “use or or lose it” principle”? My immediate thoughts about this phrase made me think about muscles. If you don’t do any exercise, or…
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