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Field Notes

Articles, advice and ideas from Tosca Lahiri about marketing a business, focusing particularly on websites & SEO - with the occasional personal observations on running a business.

Maile Ohye, a Developer Programs Tech Lead at Google

In general, it’s best to focus on what’s best for the visitors to your site. They’re the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the lasting results that you want.

I have already got a domain name

August 14, 2020
Transcript: Hi, It’s Tosca here. Another common question I get asked is about the domain name. People say, If I’ve already got a domain name is that something we can…
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How do you price a website?

August 13, 2020
Transcript: Hi, it’s Tosca here. I just thought I’d respond to the question: “How do you price a website?” If you’ve never bought website before, it can be quite bewildering…
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Squarespace Review

August 7, 2020
Squarespace is one of the many DIY online platforms that people use to build their own business website. Read my Squarespace review today.
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Is a Free SSL Certificate Enough?

July 31, 2020
Getting new business is all about building up the levels of trust between you and prospective customers. Using a SSL certificate is something you can do to strengthen these levels…
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