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Field Notes

Articles, advice and ideas from Tosca Lahiri about marketing a business, focusing particularly on websites & SEO - with the occasional personal observations on running a business.

Maile Ohye, a Developer Programs Tech Lead at Google

In general, it’s best to focus on what’s best for the visitors to your site. They’re the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the lasting results that you want.

Understanding Google AI Overview

May 21, 2026
Understanding Google AI Overview If you’ve noticed AI-generated summaries appearing at the top of your Google search results and wondered what they’re all about, you’re not alone. Google AI Overview…
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Make the Most of Google AI Overview

May 21, 2026
Make the Most of Google AI Overview Google AI Overview has changed how we search for information online, delivering quick summaries right at the top of search results. If you’re…
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