Field Notes

Articles, advice and ideas from Tosca Lahiri about marketing a business, focusing particularly on websites & SEO - with the occasional personal observations on running a business.

Maile Ohye, a Developer Programs Tech Lead at Google

In general, it’s best to focus on what’s best for the visitors to your site. They’re the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the lasting results that you want.

Why Google Business Profile Suspended

April 28, 2026

Why Google Business profile suspended? I explain the common causes, what Google looks for, and how to fix issues without making things worse.

10 Best Conversion Elements for Service Pages

April 26, 2026

Learn the best conversion elements for service pages that turn traffic into enquiries, with practical fixes that improve lead quality and sales.

How to Improve Map Pack Rankings

April 24, 2026

Learn how to improve Map Pack rankings with practical local SEO fixes that drive more calls, better leads, and stronger visibility in Google.

Website Rebuild Increased Enquiries Case Study

April 22, 2026

Website rebuild increased enquiries case study showing how better structure, content and SEO turned weak traffic into more qualified leads.

15 Best Questions to Ask an SEO Agency

April 20, 2026

Use these best questions to ask an SEO agency before you sign. Cut through hype, spot red flags, and choose a partner focused on leads.

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25 years and counting supporting businesses across the UK with their website, SEO & digital marketing.

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