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Field Notes

Articles, advice and ideas from Tosca Lahiri about marketing a business, focusing particularly on websites & SEO - with the occasional personal observations on running a business.

Maile Ohye, a Developer Programs Tech Lead at Google

In general, it’s best to focus on what’s best for the visitors to your site. They’re the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the lasting results that you want.

How to Measure SEO

December 4, 2024
If you’re not familiar with how SEO works, it can feel a bit overwhelming and you might be wondering how to measure SEO performance. You know SEO is important, but…
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Is SEO Worth It for Small Businesses?

December 4, 2024
If you’re running a small business, you’ve probably heard marketing or tech people talking about SEO. Maybe you’ve even considered it yourself, but then the doubts creep in: Is it…
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Why does SEO take so long?

November 18, 2024
If you’ve ever invested in SEO or are thinking about it, one of the first things you might notice is that results aren’t immediate. In a world where you can…
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Its SEO that Makes the Connections

August 28, 2024
SEO (Search Engine Optimisation) provides the foundation upon which the entire structure of your online presence is built. It’s the essential work that gives your website the strength to stand…
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